The Advertising Association of Ghana (AAG) has backed government’s crackdown on the proliferation of billboards across Accra, describing the move as long overdue.

Executive Director of the Association, Isaac Cudjoe, speaking to the media during an inspection tour by the Technical Committee on the Regularisation and Sanitisation of Billboards and Signages led by Deputy Minister of Local Government, Chieftaincy and Religious Affairs, Rita Naa Odoley Sowah, said the capital’s skyline has become chaotic and requires stronger enforcement to restore order.

The team visited parts of the Ayawaso West, Ayawaso East and La Dade-Kotopon municipal areas to assess the extent of unregulated billboards.

He noted that, while members of the Association generally comply with regulations, many operators in the outdoor advertising sector are unregistered and operate outside industry self-regulation.

According to him, the Association supports the demolition of illegally mounted billboards to sanitise the environment and ensure proper regulation of the sector.

Isaac Cudjoe expressed confidence that with sustained  political will and collaboration between government and industry players, Accra’s skyline will be significantly improved by next year.

“It is long overdue actually. We have been looking for that kind of will, for any government to be able to take the bull by the horn in order to sanitise the environment. It is a mess,” he said.