The Fidelity Bank would sponsor this year's best investigative journalist award with GH�2,500 at the Ghana Journalists Association's reward ceremony slated for August 21.
Mr Edward Effah, the Bank's Managing Director, who announced this at the launch of the award, additionally pledged support for the prize in the next 10 years.
The bank also presented a cheque for GH�3,000 to support the organisation of the ceremony.
Mr Effah said the bank cherished its association with the GJA and the media, especially, its role in educating and informing the people of events that had helped deepen the country's democracy and governance.
"People have come to understand issues and more especially, their rights to the extent that they are no longer passive onlookers but continue to demand their rights. All these healthy developments are going on because of the good work of the media," Mr Effah said.
However, Mr Effah asked the practitioners to refrain from sensationalism and speculation that destroy the respect and credibility that individuals and businesses had acquired over years.
Instead, he said, the media should use their platform to build institutions, people, businesses and the youth.
"We should promote the kind of media that will sell our country and its people by taking advantage of on-line interactions to encourage and attract tourists and investors to our country," Mr Effah said.
Mr Ransford Tetteh, President of the GJA, said the event was an attempt to encourage specialization, so the media must take advantage of it.
He encouraged the media to play their roles in the shaping of the country's democracy but condemned the excesses, such as insults and pornography that have recently plagued the media scene.
The award winner for the category would take home a laptop, a plaque and a certificate.