FOR Reggae and Dancehall artiste Lexikon Baanfire, Ghana’s music scene has no shortage of talent but what it’s missing is the support to match it.

The songwriter and pan-Africanist believes the industry has produced sound after sound that’s travelled far beyond Ghana’s borders, yet the system meant to nurture the next generation is falling short. 

Thus, Lexikon believes it’s not talent that’s in short supply, rather, it’s the backing up and coming artistes need to actually break through.

"There are opportunities, but there is still more work to be done. For instance, budding artistes need stronger structures, mentorship, investment and platforms that allow genuine talent to grow. 

“Talent alone is not enough to survive in today's music landscape. Without the right support systems in place, even the most gifted artistes can get lost along the way.

“The industry must go beyond just celebrating its stars and start investing in those who are still finding their feet because the next generation of great artistes are already out there, waiting for a chance to be heard," he affirmed in an interview with the Graphic Showbiz on Monday, June 29.

As for new Dancehall artistes, he noted that staying real in a world that's always chasing the next trend is one of the hardest things to do.

"One major struggle is finding sustainable support and maintaining originality in an era where trends change quickly. Dancehall artistes now must build their identity rather than chase only temporary attention.

“Trends come and go, but an artiste's sound and message should outlive any single moment.

When you keep jumping on whatever is hot at the time, you lose the very thing that makes people remember you. 

“The artistes who last are the ones who stay true to who they are, even when it means growing slowly while others blow up overnight," he said.

Even though he admits social media trends shift fast, Lexikon says the platform itself has stayed a powerful force, giving artistes access they never had before.

"Social media is extremely important because it allows artistes to connect directly with audiences around the world. It has become a powerful tool for sharing music, stories, and messages.

You don't need a big record label to reach people anymore. With just a phone, you can put your music out there and have someone in another country hear it the same day. It has really levelled the playing field for artistes like me who are still building," he has explained.

But when it comes to the pressure to go viral, Lexikon keeps his eyes on something bigger. He says lasting impact matters more than quick fame and that real success means making music that stays meaningful and keeps touching people long after the moment has passed.

Asked how he handles criticism and negativity, he said, “I listen, learn and remain focused. Every public figure will face criticism, but what matters is staying true to your purpose and continuing to improve," he said.

 Touching on the sacrifices that come with a music career, Lexikon was upfront about what it has personally cost him.

“Music requires time, commitment, resources and personal sacrifices. Balancing my professional life, family and artistic journey has required discipline and dedication," he disclosed.

And for those who think they know him from the stage alone, he had one thing to set straight.

“Some people see only the performer, but behind the music is a person deeply committed to social change, faith, African and youth development," he said.

Born William Bramwell Koufie in Cape-Coast, Lexikon made a name for himself with his 2016 album, Confrontation, which featured songs such as Tear Drop, Shotta Killah, House Party and Want You.