NEED TO KNOW

• Kylie Jenner debuted a diamond-encrusted bag charm on her Hermès Birkin in a series of photos shared to Instagram on Feb. 11

• The Kylie Cosmetics founder's luxe accessory is in the shape of her brand's logo

• She revealed on social media that she bought the new item as a Valentine's Day gift to herself

Move over, Labubus!

Kylie Jenner spoiled herself with a Valentine's Day gift ahead of the love-centric holiday, flaunting a diamond-encrusted Ashna Mehta Bag Bijoux accessory attached to what might just very well be one of her most expensive handbags in her closet: the Hermès Himalaya Birkin.

"happy valentine’s day to me from me ????. obsesssssed w @ashnamehtajewelry handbag charms!" Jenner, 28, captioned her Instagram post, featuring several photos of herself with her luxe accessories, shared on Wednesday, Feb. 11.

While the Birkin 35's gray and white gradient make it "one of the most coveted Hermès bags" in existence, both with and without diamonds, according to Sotheby's, the makeup mogul's shiny new purchase increased its worth.

The bag itself likely boasts a six-figure status due to the palladium hardware with over 10 carats atop the clasp, touret and padlock. The debut of her diamond-detailed Bag Bijoux charms she attached to it, however, even more to its value.

Bag Bijoux by Ashna Mehta is a meticulously crafted collection of diamond bag charms, designed specifically to complement and enhance the iconic silhouette of the Birkin bag — and Jenner is the latest A-lister to rock it.

In classic Kylie fashion, the beauty entrepreneur's 18k gold charm attached to her Hermès was in the shape of the Kylie Cosmetics iconic lip logo. Designed by cult-favorite fine jewelry designer Mehta, the piece was pink and diamond-covered. She also added a "K" and "J" charm (both of which retail for approximately $5K each).

In addition to Jenner, other stars who have rocked the high-end charms — which double as pendants — include Mindy Kaling, Paris Hilton, Winnie Harlow and more high-profile names as the emerging luxury accessory continues to grow in popularity.

Jenner showed off her flashy charm the same day she was revealed as the new star in her sister Kim Kardashian's latest SKIMS campaign, posing nearly nude for the launch of the brand's Everyday Cotton collection.

The line features new premium cotton bras and underwear, which were modeled by the Kylie Cosmetics founder, who nearly bared it all in a series of photos showing off her toned figure.

“I loved being part of the Everyday Cotton campaign,” Jenner said in a press release alongside a few steamy snaps of herself posing in a few of the stretchy and breathable styles, including the Triangle Bralette and Thong in Cocoa Heather.

"Cotton is such an essential everyday fabric, and this collection really nails it," she continued. "The bras and underwear are soft, super stretchy, and so comfortable,” she added. “The fit is amazing — exactly what you’d expect from SKIMS."

For her part, Kardashian revealed on Instagram that she “never used to wear underwear” until creating the “softest and stretchiest” pieces with SKIMS was a game changer.