Kim Kardashian is ready for fall — hair colors, that is.

The 43-year-old reality star and entrepreneur swapped her signature dark locks for a rich red shade that's bound to ignite seasonal sentiments. In a video shared to Instagram Stories on Wednesday, Aug. 28, Kardashian showed off her new color, the long straight style pushed back behind her shoulders.

The look is presumably a wig, given that her the next slide showed the star back to her usual brunette shade. Kardashian also tagged her skincare line SKKN, suggesting that the transformation was for a brand shoot. Though short-lived, the dramatic style is enough to inspire the next red hair trend wave.

Last summer, the eye-catching color was a favorite among celebs, thanks in part to the 2023 live-action remake of The Little Mermaid starring Halle Bailey. Stars like Chrissy Teigen, Emily Ratajkowski and Megan Fox embraced the coppery hue, proving that there are endless ways to interpret the trend.

Kim Kardashian/Instagram

Kim Kardashian on Instagram.

It appears the trend is alive and well in 2024 and is sure to ramp up as fall approaches. In May, Kim's sister Khloé Kardashian ditched her usual blonde for a strawberry red shade.

“Strawberry Shortcake Vibes ????????,” she wrote in the caption of an Instagram carousel. “Thank you my sweet @traceycunningham1 for giving me the prettiest strawberry red ???? @priscillavalles Glam: @ash_kholm @hairinel.”

On July 4, Sophia Bush debuted a new copper shade, a surprising switch-up from her usual dark brunette style.

“We decided to put the RED in 'red white and blue' this year ♥?,” the One Tree Hill actress wrote under a joint Instagram post with hairstylist Nikki Lee and makeup artist Afton Williams.

In April, Brittany Mahomes revealed her own shocking hair change on Instagram.

brittany mahomes/instagram

Brittany Mahomes on Instagram.

In a set of sexy photos, the former soccer player and wife of Kansas City Chiefs quarterback Patrick Mahomes rocked a fiery red color that's a stark departure from her signature bleach-blonde shade.

Her wavy locks were also several inches longer and featured layered curtain bangs.

The look, courtesy of extension specialist and hairstylist Laurabeth Cabott, turned out to be a wig, but Brittany fully embraced the moment. She experimented with two different styles, one being a voluminous blowout and the other a ‘90s-inspired tousled bun.