As part of the mandate, iProspect India will offer its extensive SEO services to the OTT platform across international markets to help increase viewership sessions on ZEE5 from organic search. The agency aims to achieve this by driving fresh visitors to the platform via core, secondary and tangential themes. iProspect India will handle the account from its Mumbai office.

Rubeena Singh, CEO, iProspect India said, “OTTs have changed the way content is consumed today and ZEE5 Global continues to be a disruptor in this space. The South Asian diaspora across the globe loves its Indian content and ZEE5 Global has been at the forefront of serving them content in the languages of their choice. We are excited to partner with ZEE5 Global and am glad we were chosen for our expertise in data driven experience optimisation and tech-enabled platform capabilities in SEO.”

Commenting on the partnership, Archana Anand, Chief Business Officer, ZEE5 Global said, “Reaching out to the right consumer with the right message is very important in today’s cluttered market. We want to drive our digital growth organically across global markets through strong local messaging. iProspect India comes in with strong technical expertise in this space and thus, we are happy to partner with them for our global markets.”

ZEE5 offers the largest bouquet of content across 17 languages to South Asian audiences and beyond in 190+ global markets. The platform also offers 60+ popular Live TV channels, including ZEE’s best loved channels.

About ZEE5

ZEE5 is the digital entertainment destination launched by Zee Entertainment Enterprises Limited (ZEEL), a global Media and Entertainment powerhouse. The platform launched across 190+ countries in October 2018 and has content across 17 languages; Hindi, English, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, Punjabi and five international languages -Malay, Thai, Bahasa, German and Russian. ZEE5 is home to 100,000 hours of On Demand Content and 60+ live TV channels.

The platform brings together the best of Originals, Movies and TV Shows, Live TV and Health and Lifestyle content all in one single destination. ZEE5 offers ground breaking features like 16 navigational languages, content download option, seamless video playback and Voice Search.

The ZEE5 App can be downloaded from Google Play Store or the iOS App Store. ZEE5 is also available on www.ZEE5.com.  The app is also available on Samsung Smart TV, Apple TV, Android TV and Amazon Fire TV.

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Archana Anand - Chief Business Officer, ZEE5 Global