Telecom giants TIGO on Wednesday launched "longer longer" promotion to cushion the burden of costs of mobile phone conversation that customers incur as result of the harsh economic times.
The "longer longer" promotion allows all TIGO prepaid customers to pay just half of the normal cost of airtime on voice calls and text messages on local calls during week days.
It is designed to make customers relax more when it comes to making calls and sending text messages without worrying about the consumption of their airtime.
Ms Anita Erskine, Corporate Affairs Manager of TIGO who launched the promotion in Accra said the harsh economic conditions called for products which would make customers to have value for their money.
"It's an exciting moment; we are in the season of giving and receiving and there is honestly nothing better than giving our loyal customers a reason to talk more for less", she stated.
Ms Erskine said the vibrance of the TIGO brand resonated strongly amongst its customers by virtue of exciting packages that it offered all year round.
She said this year held much prospect for subscribers; they would enjoy a combination of enhanced services, innovative products and promotions that would give them more reason to talk more with their TIGO network.
This promotion which began in February, will end on March 20, this year.
Meanwhile, the company would embark on free chip registration, free replacement for lost chips, among other services, for customers on Friday the 27th of February this year at all its offices across the country.