The “Sika Bumm Reloaded” campaign, which is running for a second time due to popular demand, is designed to encourage customers to cultivate a robust savings culture.

To participate, customers simply need to maintain or deposit GHS 500 or multiples of that amount in their current or savings accounts for a chance to win both monthly prizes and the highly anticipated Grand Prize.

Speaking on the success of the first draw, Acting Divisional Director of Retail Banking, Godfred Attafuah, expressed the bank’s commitment to empowering customers through innovative savings campaigns.

“At Fidelity, our customers remain at the heart of everything we do. Our mission is to make banking simple, inclusive, and rewarding. This promo is all about helping customers build financial resilience while giving them opportunities to win big,” he said.

“On a monthly basis, we are rewarding 10 people with each taking home GHS 5000 and even win bigger prizes in the grand draw. Customers have expressed tremendous excitement for the prizes, and we look forward to boosting their savings in the months to come,” he added, The draw was conducted with full transparency and integrity, utilizing the National Lottery Authority’s (NLA) robust Caritas platform.

Speaking at the event, Managing Director of the National Lottery Authority, Mr. Rsi Twum, commended Fidelity Bank for its commitment to transparency and compliance.

“Every detail of the Sika Bumm promotion has been verified, and Fidelity has met all the requirements set by the NLA. Customers can trust that the process is completely fair, transparent, and credible. When you participate, your chances of winning are as genuine as they come,” Mr. Twum assured.

The first batch of winners came from branches across the country, including Adum, Jirapa, Assin-Fosu PostBank, Tamale, Nkawkaw PostBank, Osu Oxford Street, Santasi Roundabout, Koforidua, Tarkwa Main, and Tema Community 1 Main. Winners who received their cash prizes expressed joy and appreciation to Fidelity Bank for creating a campaign that not only rewards but also encourages responsible financial habits. Many shared their excitement about participating in subsequent draws for a chance to win even bigger prizes.

The Sika Bumm promotion will continue monthly until December 2025, with 10 customers each month winning GHS 5,000. The campaign will culminate in a grand draw in January 2026, where the ultimate winner will take home GHS 100,000.

The second and third winners will receive GHS 70,000 and GHS 50,000 respectively, while winners from fourth to tenth place will each receive GHS 30,000.

Fidelity Bank encourages all existing customers to increase their deposits and urges non-customers to open an account today to take advantage of the ongoing monthly draws and the final Grand Draw opportunity.