Dubbed: ‘Guinness Smooth, Make It Yours,’ and it is also a Pan-African campaign inviting the next generation to reimagine their world through creativity and community-inspired collaboration.

It is also to support the youth who are doing great work in their commu­nities and co-create with them.

The launch, which was done in Accra on Wednesday, was also used to introduce the new Guinness brand called ‘Guinness Smooth’ to the participants.
Speaking at the launch during a press soiree for local content creators, social media influencers, and brand ambassadors in Accra on Wednesday, the Marketing Manager of Diageo Ghana, Sabina Manu, stated that her outfit was committed to collaborate with and support local content cre­ators to promote Ghana to the world.

“Make it Yours is just a more than a campaign; it is a call to action and invitation to every young Ghanaian to embrace their individuality and contribute to the vibrancy of their culture. Guinness Smooth recognis­es the inherent power of the youth, believing them to be the architect of tomorrow, the innovators and the cul­tural trailblasers,” he outlined.

“So, for us at Diageo Ghana under Guinness Smooth, this is step one. We’re definitely looking down the line to be able to do that type of co-cre­ation work and really put Ghana and our consumers on the map, just like we’re doing across Africa,” she added.

Ms Manu again noted that Dia­geo Ghana Guinness Smooth was working to showcase the best work of Ghanaians on the global stage through partnership with the local content creators and influencers.

Touching on the soiree, the Mar­keting Manager said it was organised to introduce Guinness Smooth to content creators and influencers before it was officially launched, saying, “For everything that is good, you want to stand on the mountain top to announce it.”

“We have a lot of plans for Guinness Smooth, and we know that bringing our media and influencers together to tell them about it first will be the first step to reaching our consumers.”
She further mentioned that Guin­ness Smooth was back in the market and had been rebranded.

“This is not the first time that Guinness Smooth has been in the market. We had Guinness Smooth in the market some years ago, but we have done some work on the brand — we have reinvented it, rebranded it, and made it represent more of what we are looking for in Africa,” the Marketing Manager explained.

She described Guinness Smooth as a lighter beer and an extension of the Guinness trademark.

“The Guinness brand will contin­ue to be vibrant and bold. It’s just a fresh, vibrant liquid that we expect will resonate with our consumers,” she indicated