Promasidor Chief Executive Officer (CEO) of ECOWAS Excluding Nigeria, Festus Tettey said 2025 is a year of new beginnings, bringing fresh opportunities for growth and innovation to the business. “For 2025 to be a different and positive one, we need to be different, taking learnings from 2024 to better our business”.

Mr. Tettey called on the team to be focused, disciplined, determined and apply consistent efforts to achieve Promasidor’s 2025 objectives. “Let us focus on these controllable factors to grow our business to greater heights and to continue to enrich the lives of our consumers through the quality products we produce as well as the exceptional experiences we create for them.”

PGH’s CEO, Samir Sadaoui expressed his eagerness to start this year’s adventure with all PGH staff to build on the incredible accomplishments of 2024. “I have no doubt that we can achieve much more if we stick together and remain committed to our vision and strategy to drive growth.”

Reiterating how each employee’s role is important in making PGH an enviable company. Mr. Sadaoui used the platform to thank all employees for the support and unrivaled dedication that has enabled Promasidor Ghana’s story thus far. “I want to thank all employees for the support. I believe in the power of teamwork, and I am certain that with your support and commitment, we will turn challenges into opportunities and ambitions into achievements.”

On the Commercial Conference front, the Commercial Director of PGH, Abiodun Ayodeji expressed sincere gratitude to members of staff, distributors and consumers for their unwavering support, dedication and hard work throughout the past year. “Your efforts have been instrumental in driving our success in Ghana, and we truly appreciate your commitment and partnership.”

The Commercial Director called on all partners to come together to make 2025 a year of growth, innovation, and success. “I am excited to see what we will accomplish as a united team” he added.

Promasidor Ghana Limited (PGH) is a leading food manufacturing company providing quality food products for the past 25 years following the launch of its flagship brand, Cowbell in 1999. Since then, the company has pioneered beverage extensions of the Cowbell brand such as Cowbell Coffee, Cowbell Strawberry, Cowbell Mocha and Cowbell Chocomalt amongst others. Promasidor further exemplified its diverse manufacturing prowess following the launch of its Onga Powder and Tablets variants in 2003 and 2011 respectively. Promasidor is also a major player in the Infant Cereal category with the Yum Vita brand which was launched in 2014. The food manufacturing giant introduced its chocolate beverage, Twisco in 2023 to the market.

A shot of staff members at the conference.

PGH's Extended Leadership Team

Samir Sadaoui delivering his address as PGH CEO

Abiodun Ayodeji presenting on the 2025 next steps for Team Commercial

Festus Tettey introducing Samir Sadaoui to the Extended Leadership team

Promasidor Ghana's Commercial Team