This global campaign takes place from November 25th to December 10th, 2024, with the aim of raising awareness and taking action to eliminate all forms of gender-based violence. Within this period, the organisations are focusing on increasing awareness about GBV, providing resources and support, promoting gender equality and amplifying messages on the implication of GBV on victims.

The partners are utilizing the extensive transport system to educate the public on the causes, consequences, and prevention of GBV.

In her Keynote address, the Minister for Gender, Children and Social Protection, Hon. Dakoa Newman, emphasized the need to tackle gender-based violence stating that 27.7% of Ghanaian women experienced domestic violence, while 38.2% of adolescent girls have suffered sexual violence. These figures, she said, calls for urgent collective action to end gender-based violence in Ghana.

Speaking at the launch of the campaign, the UN Resident Coordinator, Mr. Charles Abani said, “this is an initiative that seeks to harness the power and reach of Ghana’s public transport network to create awareness and foster action against GBV. Public transport in Ghana plays a vital role in the daily lives of millions of citizens. It is a space where people come together, regardless of their background, to travel for work, school, social activities, and more. This makes it a prime opportunity for dialogue and education on critical social issues such as GBV”.

Speaking on the campaign, Robert Kuzoe, Senior Manager for MTN Ghana Foundation, emphasized the company's commitment to collaborating with partners to end GBV. He stated, "Gender-based violence is not inevitable; it is preventable. We have a responsibility to create a world where everyone, regardless of gender, can live  free from fear and violence. Ending GBV is not just about protecting victims; it is about promoting human rights, equality, and a future where everyone can thrive."

Dravid Wilfred Ochan, UNFPA Country Representative, called on Ghanaians to share their stories, experiences, and ideas for creating a safer and GBV-free transport sector. He called for more action from policymakers, transport operators, and community leaders against GBV.

“I invite everyone of you to join us in this vital mission to raise awareness and mobilize action against GBV by using the hashtag - #JoinTheBusStopTheViolence. Let us share our stories, experiences, and ideas for creating a safer and GBV-free transport sector.” He emphasized.

The General Secretary of GPRTU, Mr. Godfred Abugiri in his welcome address expressed his excitement about the partnership and stated the GPRTU’s commitment to helping fight Gender Based Violence in Ghana.

UNFPA, MTN Ghana and GPRTU acknowledge that gender-based violence undermines the fundamental rights and dignity of individuals, and they remain dedicated to creating a society where everyone can live free from violence, fear, and discrimination. This initiative highlights MTN's commitment to promoting safety, equality, and respect for all members of the community.

Through this campaign, the three organizations aim to inspire collective action, empowering individuals, communities, and organizations to challenge harmful norms, report incidents of abuse, and support survivors.

Hoisting of 16 Days of Activism campaign flag.

Cross section of participant at the launch of 16 Days of Activism against Gender Based violence.

Mr Robert Kuzoe, Georgina Fiagbenu and the MTN Team at the launch of 16 Days of Activism against Gender Based Violence.

Awareness campaign preceding the launch of 16 Days of Activism against Gender Based Violence.

Robert Kuzoe, Senior Manager for MTN Ghana Foundation speaking at the launch of 16 Days of Activism against Gender Based Violence.