The WIB initiative offers a comprehensive suite of tailored resources, services, and events that address the unique needs of women-led small to medium-scale enterprises (SMEs), including free website development, access to grants and loans, health and life insurance package, e-commerce and physical marketplace support, access to knowledge and insights platform, as well as networking and reward programmes.

Tawa Bolarin, Director of Enterprise Business and Wholesale at Telecel Ghana, said “Our goal is to create an enabling and supportive climate where women-led businesses can thrive. We believe the WIB package will help accelerate the potential of their businesses by expanding their reach, making them more resilient, sustainable and profitable.”

The Women in Business Initiative forms part of Telecel Ghana’s SME Month celebration under the theme ‘Connecting Businesses – Connecting the Woman in Business’ is now available to women-led businesses.

WIB benefits are designed under six key pillars: Reach, Accelerate, Engage, Empower, Assure and Reward.

Reach: Access to free business website development, access to regional cashless bazaars and festivals to connect local businesses with their communities and an opportunity to sell products and services to a wider market via Telecel Play.

Empower: Webinar sessions with influential women from various industries highlighting their journeys to success and a video series featuring influential women sharing bite-sized wisdom and insights.

Accelerate: Access to collateral-free loans with preferential interest rates from partners including ABSA, Fido and the McDan Foundation. WIB participants have the chance to pitch and secure spots on the McDan Entrepreneurship Challenge.

Engage: Network with 100 influential women at Women 100 Power Lunch event and attend events organised for women-led businesses and professionals to connect.

Assure: Benefit from health and life insurance package from partner, MicroEnsure plus accumulate points on the Red Loyalty reward programme to earn 50% more for data and airtime packages, bill payments, and recreational activities.

Reward Red Loyalty: For every point accumulated on red loyalty for business, WIB members earn 50% more, which can be used for data and airtime packages, bill payments, and recreational activities.

“We believe that women play a vital role in driving economic growth and development,” said Ing. Patricia Obo-Nai, CEO of Telecel Ghana. “Our WIB’s suite of solutions is specifically crafted to meet the needs of women-led SMEs by connecting their business to solutions and initiatives we’ve designed with women in mind.

The Telecel Women in Business initiative is in partnership with Fido, Absa Bank and MicroEnsure. Telecel Ghana invites all women entrepreneurs to take advantage of the WIB initiative and participate in the various events planned for SME Month. For more information on signing up, please visit www.telecel.com.gh/business/WIB