In this dynamic environ­ment, the banks that will emerge as true winners are those that strategically embrace change and proactively simplify banking for customers in our rapidly chang­ing world.

To this end, the Head of Retail at UBA Ghana, Mr Peter Dery, has stated that the bank has made it her mission to be at the forefront of this transformation.

Speaking in an interview in Accra yesterday, he said, “Our goal is crystal clear: we are com­mitted to making the banking experience as effortless and user-friendly as humanly possible. Our commitment to simplify­ing banking for our customers remains unwavering, even in the face of unprecedented global challenges and headwinds. We understand that the world is currently navigating two major storms, the Russia-Ukraine war and the ongoing impact of the COVID-19 pandemic,”

These disruptions, Mr Derry said, have sent shockwaves through the global supply chain, affecting economies and busi­nesses worldwide, including Ghana.

“The road to recovery may be challenging, but UBA Ghana stands as a steadfast partner in your financial journey. We rec­ognise that these turbulent times require not just resilience, but also adaptability and agility. That’s why we continue to innovate and evolve our services, ensuring that we provide you with the support and solutions you need to thrive, no matter the circumstances,” he said.

To achieve this, he said the bank had adopted a multi-facet­ed approach, recognising that a one-size-fits-all strategy simply won’t cut it in today’s diverse and dynamic market.

“UBA Ghana recognises the importance of digital channels in modern banking. The bank has developed user-friendly mobile banking apps, internet banking services, and digital payment solutions to cater for our cher­ished clientele. These digital plat­forms provide customers with the flexibility to manage their accounts, conduct transactions, and access services from their laptops or smartphones while on the go,” he said.

A notable example, he said, is the “Leo” platform, which in­tegrates various banking services and customer support through whatsapp, Facebook Messen­ger, etc., minimising the need for human intervention. This approach does not only enhance convenience, but also align with the changing preferences of customers who prefer digital interactions.

“UBA Ghana continues to expand its branch network in strategic locations across the country. This expansion aims to bring banking services closer to customers, ensuring that individuals and businesses in various regions have easy access to personalised banking solutions. The business contin­ues to make plans to expand its network in other regions in Ghana,” he said.

To address the diverse finan­cial needs of customers, he said UBA Ghana had introduced a wide range of retail banking products.

This product diversification, he said, ensured that the bank can serve various segments of the population effectively.