Small and medium scale enterprises that produce Made-in-Ghana goods can succeed if they stay focused.

That’s according to the Chief Executive Officer (CEO) of food and processing company, Chopbox Express, Madam Ramat Sai Jimah, who was speaking on the virtual forum of the Citi Business Festival on Tuesday, June 29, 2021.

The forum was on the theme: “promoting Made-in-Ghana products to spur inclusive economic growth”.

According to Madam Ramat, although it is not easy to start an FMCG-related business in Ghana, with focus and hard work, budding entrepreneurs can excel in the field.

“I think we need to encourage young entrepreneurs to stay focused despite the difficulties at the initial stages,” she said, adding that “It is not easy, and they must be ready” to go through all that to succeed.

Using her company as a case study, Madam Ramat said they were able to stay through to their ideals even when COVID-19 struck and collapsed a number of FMCG firms.

She further promised to offer support to small and medium enterprises that want to venture into their kind of business.

“I remember when we started and COVID-19 struck, it affected us in all forms. But I must say that we, at Chopbox Express, are very ready to support all those who want to venture into Hausa Koko production for free. We are more than prepared to help them. They shouldn’t hesitate to call us,” she added.

Chopbox Express is a food processing firm that provides its customers with exceptional products and service delivery.

Other panellists at the virtual forum included Kosi Yankey, Director of the Ghana Enterprise Agency formerly NBSSI; Robert Ahomka Lindsay, a former Deputy Minister of Trade, Lloyd Ashiley, the General Manager of Niche Cocoa, as well as Grace Anim Yeboah, Director of Business Banking at Absa Bank.
About the Citi Business Festival

Held in June, the Citi Business festival lined up virtual business discussions aired live on Citi TV every Tuesday from 11:00 am to 1:00 pm.

The radio on-air series, on the Citi Breakfast Show at 9:20 am from Monday to Thursday, is also themed to correspond with the virtual fora.

This year’s Festival has focused on five areas, namely;

Week 1: Digital Economy – Building a cashless society and the opportunities for business and job creation.

Week 2: Doing business in Ghana.

Week 3: AgriBusiness – Feeding Ghana with a sound import substitution strategy.

Week 4: Trade – AfCFTA: Opportunities for investment & Job creation in Ghana.

Week 5: Promoting Made-in-Ghana products to spur inclusive economic growth.

The 2021 Citi Business Festival is powered by Citi FM, Citi TV, and citibusinessnews.com, and proudly sponsored by ABSA Bank and with support from IT Consortium and GIPC.