Fidelity Bank Ghana, one of the leading Banks in Ghana, has named highlife and afrobeats singer-songwriter, KiDi, as the brand influencer for its innovative bouquet of digital products and services.
This took place at the launch of the Bank’s Digital Banking Campaign, on Monday.
The Fidelity Digital Banking Campaign seeks to reinforce the value and safety of digital financial transactions, especially against the backdrop of COVID-19.
A statement issued by the Bank and copied to the Ghana News Agency said, "Fidelity’s innovative portfolio of digital products includes such amazing products like the Fidelity Mobile App, Fidelity Online Banking, Fidelity USSD, Fidelity’s online account opening portal, Fidelity’s POS system and of course, Kukua, Fidelity’s WhatsApp Banking Assistant, among many others".
The award-winning and talented musician, known in real life as Dennis Nana Dwamena, said, “I am proud to partner with Fidelity Bank, a Bank that is transforming the lives of its customers with its digital products and services. I am excited to spread the word about the many benefits of the Bank’s digital products and services as I can attest that they make my life easier.”
Speaking on the partnership with KiDi, Nana Esi Idun-Arkhurst, the Divisional Director, Retail Banking of Fidelity Bank Ghana, said, "KiDi is the right inspirational person with dynamism and cross-generational appeal to promote the Bank’s full innovative digital bouquet of products and services.
"The energy and ambition that he reflects is an incredible match with our digital initiatives and our commitment to excellence.
“Digitizing our banking operations remains a key aspect of our business strategy as we seek to make customers happy in their daily financial transactions. We will continue to deploy innovative technology to meet the changing needs of all of our customer segments.”
The Digital Banking Campaign, which will run for the next few months, emphasises Fidelity’s concern for the safety of its customers in this COVID-19 era.
"Indeed, the best way to adhere to the COVID-19 protocols is to use digital banking products and services," Nana Esi said.
"Fidelity digital products and services provide the necessary ease and convenience to enable customers to transact from anywhere and at anytime without having to physically go to any branch.
"The public can use ‘Kukua’, Fidelity’s 24-hour WhatsApp Banking Assistant, for fund transfers, airtime top up, exchange rate checks, mini statement reviews, account balance checks and ATM and branch location; all in real time."
The statement said customers could also utilise the upgraded Fidelity Mobile App to perform payments such as account to wallet and reverse transactions, utility and cashless payments using Fidelity GhQR as well as international transfers, FX sales, travel notices in addition to local account transfers.
"Fidelity Bank’s Digital Banking Campaign is testament to the Bank’s ‘Together We’re More’ brand promise that views success as a collaborative effort between itself, customers and the general public.
Truly, Fidelity has demonstrated that by working together with their customers, they can collectively achieve greater things."
In a little over a decade, Fidelity Bank Ghana has grown from a discount house to a Tier One Bank and is now the largest privately-owned Ghanaian Bank.
The bank currently serves its customers in 75 branches across Ghana and is a leader in the digital banking revolution.
Fidelity Bank also revolutionised the agency banking space in Ghana with more than 4,000 agents across the country.
The bank has two subsidiaries, Fidelity Asia Bank Limited, which is a wholly owned subsidiary in Malaysia and Fidelity Securities Limited.
In a short period of time, Fidelity Bank has become a household name in Ghana by adopting a customer-centric culture and delivering consistently on the promise of making a difference in the lives of all stakeholders.