The new product, "Dignity Farewell Plan", is a comprehensive funeral policy packaged to help Ghanaians "plan stress-free funerals that offer dignity to the deceased and comfort to the bereaved".

The Chief Executive Officer of Prudential Life, Mr Emmanuel Mokobi Aryee, said the Dignity Farewell plan is "a service-based solution which, in addition to an agreed cash pay-out, allows policyholders to pre-select basic and optional services required to give their loved ones a befitting send off" should the inevitable occur.

The Dignity Farewell Plan has also been created to relieve customers and their beneficiaries of the financial pressures that comes with funerals in the country.

The benefits that can be taken out on the policy ranged between GH¢20,000 to GH¢100,000 in cash and services provided by the Lashibi Funeral Home Crematorium
The policy is opened to anybody up to the age of 50.

Opportunity to pre-plan

Funerals, he said, presented difficult times for families adding that what the company sought to do with the introduction of the Dignity Farewell Plan was to ensure that its clients were "always prepared for such moments and only worry about preserving the memory of their loved ones when the unthinkable happens".

The Managing Director of the Lashibi Funeral Home and Crematorium, Dr Andrews Arkutu, expressed his delight in partnering with Prudential Life to come out with such a product, adding that the initiative will offer the general public, especially the middle class, an opportunity to pre-plan for a befitting farewell for a loved one should the person be called to glory.

The Board Chairman of Prudential Life Company, Prof. Agyemang Badu Akosa, also entreated the general public to sign-up to the policy, saying that "dignity is in how you exit this earth no matter who you are."