Mr Bless Sefenu Agordjo, Senior Manager, Products and Services, said the aim was to make industry players learn new ways of doing things that could help them scale up music businesses in terms of delivery onto other platforms of marketing.

It would also offer opportunities to creative artists in terms of leveraging on the subscriber base of MTN to market their products. Mr Agordjo was speaking at the MTN Digital Music Conference 2019, in Kumasi.

The conference, which was held under the theme: “The Music Industry and Adapting to Emerging Global Opportunities and Challenges”, provided the platform for upcoming musicians in the Ashanti Region to be enlightened on how to control the various music digital platforms for economic productivity and gain.

Mr Agordjo said MTN has bought an online distributor in Africa which would be launched soon onto the Ghanaian market, to provide music consumption based on time. Music consumption, he said, was not going to be necessarily upfront payment, but an innovation that helps consumers to use music when and how they wanted it.

There were also plans to partner with various music platforms for users to be able to use mobile money or airtime for these services, to break the barriers of payment conditions and also make it easier for consumers to access contents.

Mr Agordjo applauded the efforts industry players were making in adapting to the changing trends of music in Ghana, pledging the continuous determination of MTN to make Ghanaians enjoy music anywhere they could find themselves.