He said this would be achieved through Jumia’s vision of expressing the group’s ambition to transform people’s lives through internet by overcoming the ground market challenges of the continent and giving all Africans the opportunity to access high quality services and products everywhere.

Mr Poignonnec was addressing journalists in Accra at the Jumia Ghana 2017 Mobile White Paper Press Conference on Friday.     The white Paper on the Jumia calendar leads to the third edition of the Jumia mobile week, which is described as the one and only mobile sale, set to storm Ghana with varieties of phones and slated for the last week in April.

According to the CEO, a study conducted in 15 African countries, revealed that eight per cent of Ghana’s internet users access Jumia every month. “The study carried out in Algeria, Nigeria, Morocco, Tunisia, Egypt, Ethiopia, Mozambique, Ghana, Ivory Coast, Cameroon, Rwanda, Uganda,Tanzania, Kenya and Senegal also revealed that Infinix, HOTWAV, InnJOO, itel and Techno were the top mobile brands on Jumia.”

He added that Infinix was Africa’s top smartphone brand across Jumia’s 15 markets. Mr Poignonnec observed that customers buy different products ranging from mobile phones, women’s clothing and men’s clothing.    Jumia Ghana, the leading e-commerce platform in Africa with a presence in 11 countries does not only provide customers with the luxury of shopping from any location, but delivers the items right to customers’ doorsteps through timely interventions.