The National Investment Bank (NIB) has launched its International Master Card in Accra to make transactions easy for customers.The cards- the service go card, standard debit card, and the prepaid card – were launched by Togbe Afede XIV, Board Chairman of NIB at a cocktail hosted by the Bank.
The event held to climax the week-long customers appreciation period, was on the theme: "Reaffirming our Commitment to Excellent Customer Service Delivery," was also used to launch the bank’s International Master card. The cards come in three types, namely the service go card, standard debit card, and the prepaid card.Present at the launch were key Management and Board Members of the Bank, including the Chief Executive Officer (CEO), Mr John Asamoah, as well as the staff and customers.
Togbe Afede said it was in recognition of the strategic importance of SMEs that NIB was strategising to support the district industrialisation project and the government’s quest to provide incentives for agribusiness.According to the Board Chairman, NIB was focusing on expanding its branch network to grow its market share and maximise shareholder value.He said the Bank intended to re position its operations to take advantage of the SMEs sector.
He noted that “our bank is well positioned to take advantage and support the new government’s job creation agenda, especially locating industries in our hinterlands. Our branch expansion programme is to take advantage of such initiatives”.He said the Bank was able to subdue fiscal pressures in the domestic economy over the past years to register modest gains.
John Asamoah, CEO of NIB, said the Bank was working to establish 10 more branches at strategic locations across Ghana this year to add to the 45 existing branches.NIB is focusing on expanding its branch network as part of an aggressive strategic plan to increase its market share and maximise shareholder value.Mr Asamoah said the Bank was also re positioning its operations to take advantage of thegrowing small-scale and medium enterprises (SMEs) sector.
He stated that it was the expectation of every government to see financial institutions play a critical role to enhance financial intermediation.He said NIB would focus on supporting young entrepreneurs with capital "in order to keep the wheels of production running".