The government said Monday it plans to establish a joint company with local broadcasting equipment manufacturers to fuel exports of locally made devices.
The plan aims to create an umbrella company that can help small- and medium-sized enterprises (SMEs) create a unified product brand for better
overseas recognition, according to the Ministry of Knowledge Economy.
A joint company can also permit the government to support foreign marketing efforts like development of brochures and advertisements, the
ministry said.
"Creating a unified brand can improve overall marketing efforts for SMEs when they try to sell their products to foreign customers," the ministry
said, adding that overall conditions are favorable for exports this year if Seoul offers support.
The ministry said that initially, the joint company will focus on supporting exports of terrestrial digital multimedia broadcasting (DMB)
equipment that South Korean companies have development for full-scale use.
South Korean companies have developed a system to incorporate DMB with mobile phones and have been the first in the world to provide commercial
services to customers.
Based on such successes, DMBRO Corp. a company run by state-run Electronics and Telecommunications Research Institute (ETRI); won the right to provide DMB services in Vietnam starting Tuesday and aims to offer similar services in Mongolia starting in December.