Samsung Electronics Co. Ltd., a global leader in digital media and digital convergence technologies and an official sponsor of the Orange African Cup of Nations, SOUTH AFRICA 2013, are creating various platforms and programs for fans to engage and share their passion for football during the tournament. The company has created Fan Zones that encompass the campaign theme 'Our Passion Powers Africa'.
Samsung is proud of its long standing involvement with football in Africa and will continue to provide fans and consumers with unique opportunities to engage in the game.
Samsung Fan Zone: South Africa, Angola, Cote d'Ivoire, DRC, Ghana, Nigeria and Zambia
'Samsung Fan Zone' will provide a digital photo area where pictures will be taken for the Samsung Ambassador mosaic and a smart spirit wall where fans can write messages to their national team. Through these new engagement platforms, Samsung aims to establish 'Passion', a different football 'Experience' and a sense of 'Fan Collaboration'.

Samsung Fan Zones will be at the following locations:

[Samsung Brand Stores]
Country City Venue
South Africa Cape Town Canal Walk
Johannesburg Clearwater Mall
Johannesburg Fourways Digital Experience
Pretoria Brooklyn Mall
Durban Gateway Mall
Nelspruit Ilanga Mall
Polokwane Mall of the North
Cote d'Ivoire Abidjan Orca Mall
Duex Plateau Titanium
Plateau AIG Shop
Plateau Touzani Shop
DRC Kinshasa YELO 1
Kinshasa YELO 5
Ghana Accra Ring Road (near the circle)
KUMASI Kumassi-Kaasie
Nigeria Lagos MGS ALLEN AVENUE,IKEJA
Palm Shopping Mall CE shop
Abuja MGS Abuja
Potacourt Trans Amadi PHC
Zambia Lusaka Manda Hill
* Above stores are selected from each region and not including whole brand stores

[Rendevous Sites at Shopping Malls]

Country City Venue
South Africa Johannesburg Sandton City Mall
Eastgate Mall
Angola Luanda Belas Mall
Cote d'Ivoire Abidjan Sococe Mall
DRC Kinshasa Hasson et Freres Mall
Ghana Accra Accra Mall
Nigeria Lagos Ikeja Mall
Zambia Lusaka Levy Junction Mall

Samsung Mobile Fan Zone

Samsung Mobile Fan Zone will be dispersed throughout South Africa. They will be in the form of Samsung-branded trailers with Samsung's latest products. This 'travelling Fan Zone' will allow a larger part of the population the ability to engage in the spirit of the tournament and stay up-to-date with on-going activities and initiatives.

[Operation Details]
Date City Venue
Jan 19, 2013
(Opening match) Johannesburg Soccer City Stadium
Jan 24, 2013 Port Elizabeth Nelson Mandela Bay Stadium
Jan 27-28, Feb.6, 2013 Durban Moses Mabhida Stadium
Feb 10, 2013
(Final Match) Johannesburg Soccer City Stadium

Samsung Football Anthem by Don Jazzy

Nigerian multi award-winning record producer, singer-songwriter and musician, Don Jazzy has produced and sung the Samsung Football Anthem. The songs include two different versions "Our Passion Powers Africa" and "Built for Africa". Samsung realizes and believes in the passion that football and music play across Africa, and see this as an ideal way to engage fans while encouraging participation in the festivities.
"Our Passion Powers Africa" will be part of 'Sing Samsung Song' competition whereby fans in Africa can upload their personal version of the song through Samsung's Facebook page in Ghana, Kenya, Nigeria and South Africa. "Built for Africa" will be leveraged as a CM song and will be aired on radio stations and can be heard in Samsung advertisements.
The Samsung Football Anthem can be downloaded from Samsung Facebook pages in Ghana, Kenya, Nigeria, and South Africa. (https://apps.facebook.com/samsung_afcon/)

Digital
Samsung will have digital platforms for fans to show their passion towards their national team and participate in while standing the chance to win great prizes. These initiatives will be deployed via Samsung social media channels. More football fans can be part of Orange AFCON, SOUTH AFRICA 2013 and show their spirit towards their national teams even though they can't go to the stadium.

The three main platforms for digital engagement include:

"Support your Team and Win" whereby fans are encouraged to upload their passion moment pictures to Facebook
"Sing DJ Anthem Song and Win" whereby fans will upload their version of the Samsung AFCON song to Facebook
"Predict and you could win" whereby fans will predict match scores

Country Name URL (Link)
South Africa Samsung Mobile South Africa http://fb.com/SamsungMobileSA

Ghana Samsung Ghana http://fb.com/SamsungGhanaOfficial

Kenya Samsung Mobile Kenya http://fb.com/samsungmobilekenya

Nigeria Samsung Mobile Nigeria http://fb.com/samsungmobilenigeria

Dream the Blues and Samsung-Chelsea Youth Football Camp (South Africa, Nigeria and Ghana)

Samsung will also engage children through the 'Dream the Blues' initiative in eight countries across four continents including Ghana, Nigeria, and South Africa this year. This initiative is a football camp jointly organized by Samsung and the Chelsea Football Club, where six children from above 3 Africa countries will be given a chance to visit the United Kingdom, meet 'Dream the Blues' ambassadors: Fernando Torres, Victor Moses, Oscar and Juan Mata, and attend a Chelsea FC home game during their stay. This camp will be an extension of the Samsung-Chelsea FC youth football camps that were held in early 2012 in Ghana and Ivory Coast.
Samsung AFCON Reporter
As part of Samsung's CSR activities in South Africa, they will engage three children from the Samsung programs -Engineering Academy, Solar Powered Internet School and an eLearning Centre to be reporters during the tournament. These children will report on Orange AFCON, SOUTH AFRICA 2013 from a youth's perspective while interviewing Samsung ambassadors, company representatives, football players, fans, and other stakeholders.
Samsung Fair Player Award
Samsung will continue with its 'Fair Player Award' initiative whereby after every match the company will award one player for their fair play and spirit during the game. A total of 33 awards will be distributed during this year's tournament.

About Samsung and African Football
Samsung has been sponsoring the Africa Cup of Nations since 2008 and is in partnership with CAF to continue this initiative until 2015.
The Africa Cup of Nations is the main international football tournament in Africa and has a 27 year history. Founded in 1957, the tournament is held every two years and enjoys tremendous support given the increasing success and popularity of football in Africa.
As a part of sponsorship, Samsung makes full use of marketing activities, which is a comprehensive programme of football support and interaction with those who love the game. Samsung has been taking a very active part in the excitement of Africa football at the Africa Cup of Nations and African U-20 Championship (African Youth Championship).
Samsung's sponsorship of the Confederation of African Football includes:
The African Youth Championship, RWANDA 2009 ----- Orange African U-20 Championship, RWANDA 2009.
2010 African Qualifiers
Orange Africa Cup of Nations, ANGOLA 2010
Orange African Youth Championship, SOUTH AFRICA 2011 - Orange African U-20 Championship, SOUTH AFRICA 2011
Orange Africa Cup of Nations, GABON and EQUATORIAL GUINEA 2012
Orange Africa Cup of Nations, SOUTH AFRICA 2013
Orange Africa Cup of Nations, MOROCCO 2015
Orange African U-20 Championship, ALGERIA 2013
Orange African U-20 Championship, SENEGAL 2015
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in consumer electronics and the core components that go into them. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. We employ 227,000 people across 75 countries with annual sales exceeding US$143 billion. Our goal is opening new possibilities for people everywhere. To discover more, please visit www.samsung.com.

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