The initiative was in collaboration with the Entertainment Week Ghana.

The campaign is aimed at raising public awareness about the dangers of opioid abuse, and engaging policymakers in meaningful discussions to strengthen regulatory frameworks.

The rest are to implement proactive measures to curb the availability and misuse of these substances, and to empower young people to make informed choices and champion drug-free lifestyles.
Mr George Opare Addo, the sector minister in a speech said President Mahama created the Ministry with clear mandate to address youth issues holistically and ensure that young people were empowered, not only with skills and employment, but also with the necessary tools to enhance their civic engagement, leadership capabilities, and overall well-being.

"At the heart of this mandate is the fundamental need to safeguard the health and future of our young people," he stated.

Mr Opare Addo said substance abuse, particularly the misuse of opioids, posed a severe threat to the well-being of the youth and the future of the nation.
He stressed that, "The rapid spread of dangerous opioids, especially the one known as 'Red' - has become a national concern. Today, we are taking a decisive stand against this menace."

The Minister said the fight against drug abuse could not be won in isolation and called for collective commitment of government institutions to enforce stringent regulations against illegal drug distribution.

He urged traditional and religious leaders to offer moral guidance and community support while imploring the media to amplify the Red Means Stop campaign message and hold institutions accountable.
He called on policymakers, community leaders, educators, and parents to unite in the fight while every ministry, department, and agency take up the cause, develop institution-specific messages, and work together to ensure young people are protected from the devastating grip of substance abuse.

"To the youth, I say; Your future is worth more than a fleeting high. You are valuable, and your dreams are worth pursuing. Substance abuse can destroy your potential - say no to drugs. Surround yourself with positive influences and seek help when needed.

"Your future is bright - believe in yourself, work hard, and stay focused on your goals," Mr Opare Addo advised.
He pointed out saying, "If you or someone you know is struggling with substance abuse, reach out to national helplines, local counselling services, and support groups. You are not alone. Stay strong, informed, and away from drugs."

Mr Ebenezer Okletey Terlabi, the Deputy Minister of the Interior said the campaign theme "Red Means Stop" is a clarion call to every Ghanaian to take a stand against drug abuse.
He said a study conducted among adolescents in nine senior high schools in the Northern Region found that 62.3 per cent had used an illicit substance at least once in their lifetime, with 6.2 reporting smoking, 5.0 per cent consuming alcohol, and 62.3 using other illicit drugs.

Mr Terlabi said, "We must ensure that our youth understand the dangers of substance abuse, resist peer pressures, and make informed decisions that will secure their future.

"This campaign is not just about awareness; it is about action."

"Together, let us make Ghana a country where drugs abuse is rejected, dreams are protected, and our youth can thrive in a healthy and safe environment," he stated.