Most recently, Jeff Li served as VP, Global Head of CeFi Product at a major crypto exchange, where he led its global teams developing a wide variety of centralised finance (CeFi) products in domains like growth, retail and institutional, artificial intelligence (AI), and more. Prior to that, Jeff was at TikTok, where he served as the Director of Product and Global Head of TikTok Money and Compliance Platform, overseeing a team of product managers and driving cross-functional collaboration to achieve growth and revenue at scale. Jeff's extensive tech career also includes product development and software engineering roles at globally renowned brands such as Instagram, Twitch, and Oracle.

Welcoming Jeff Li to Binance, CEO Richard Teng said: "Jeff brings a wealth of experience in product development from some of the world's most renowned tech companies. We are excited to have him drive product development and help us continue to bring industry-leading products to the global crypto community."

Richard also praised Jeff's consistently demonstrated ability to deliver innovative solutions in dynamic and emerging industries, which makes him an ideal fit for advancing Binance's mission.

In his role at Binance, Jeff will oversee and manage Binance's global product and design teams. Every aspect of product and design strategy for Binance's vast product suite, which ranges from trading and payments to Web3 services and beyond, will be within his purview. Jeff will specifically focus on ensuring that Binance stays true to its commitment of building products designed to accelerate mass adoption of crypto and lower the barriers to entry to Web3 technology.

Product Strategy for Mass Adoption

Reflecting on his professional trajectory, Jeff Li shared: "Throughout my career, my primary motivation has always been to create innovative products that both excite and benefit people. This passion made joining Binance a natural choice for me. I am deeply impressed by how Binance has been able to build an extensive blockchain ecosystem in seven short years while upholding a user-focused philosophy in all that it does."

With global crypto adoption still below 10 percent, Jeff believes that there is still much to be done to achieve Binance's vision of increasing the freedom of money globally. He is eager to drive industry growth, discover new use cases, and benefit more users worldwide as part of the Binance team.

"Blockchain, combined with emerging technologies like AI, has the potential to significantly improve financial access and transform our daily lives. As an industry leader, Binance is uniquely positioned to unlock this potential and demonstrate its benefits to users, added Jeff.

With Jeff Li at the helm of product development, Binance will continue to build industry-first products that are easily understandable and accessible for both new and experienced users. His extensive experience and innovative mindset will help make everyday applications of crypto and Web3 more intuitive, driving mass adoption and unlocking the full potential of blockchain technology. As Binance remains committed to its user-focused philosophy, Jeff's leadership will be instrumental in creating products that not only excite but also benefit users worldwide, further solidifying Binance's position as a leader in the crypto space. About Binance

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. Binance is trusted by more than 200 million people in 100+ countries for its industry-leading security, transparency, trading engine speed, protections for investors, and unmatched portfolio of digital asset products and offerings from trading and finance to education, research, social good, payments, institutional services, and Web3 features. Binance is devoted to building an inclusive crypto ecosystem to increase the freedom of money and financial access for people around the world with crypto as the fundamental means.