Over the course of 12 months, INVNT.ATOM™ collaborated with Automobili Lamborghini to launch two historic NFT campaigns, rejuvenating the iconic brand's image and propelling it into the hybrid era. These campaigns garnered widespread attention, with features in prestigious media outlets such as Forbes, Fast Company, and Be in Crypto. The campaigns were so successful that Lamborghini's CEO, Steve Winkelmann, recently announced that all of the brand's sports cars are sold out until 2024.

The first campaign, titled "Lamborghini Ultimate," introduced the world's first 1:1 NFT supercar. In collaboration with contemporary artist Krista Kim and Grammy award-winning artist Steve Aoki, [INVNT GROUP] and Lamborghini created an audiovisual masterpiece. The physical version of the last Aventador Coupe was auctioned off by RM Sotheby's, accompanied by an NFT. The combined auction price for the NFT and physical sports car reached an impressive $1.6 million, placing it among the top 10 highest-priced new Lamborghinis ever sold.

Building on the success of "Lamborghini Ultimate," INVNT.ATOM™ and Lamborghini embarked on an 8-month Web3 initiative known as "The Epic Road Trip." This captivating campaign featured monthly prizes and NFT reveals, culminating in a global celebration of Lamborghini's 60th anniversary. The grand finale revealed the Revuelto, Lamborghini's first dual-powertrain supercar, showcasing the brand's commitment to a more sustainable future. "The Epic Road Trip" campaign yielded a remarkable 10.5x return on investment (ROI), cementing its status as a resounding success.

Collectively, both campaigns generated 1.8 billion global editorial media impressions across 2.4K featured editorial placements, with an estimated advertising value surpassing $17.3 million USD. These impressive results underscore the immense power of Web3 in modern marketing strategies.

Scott Cullather, President & CEO of [INVNT GROUP] and CEO of INVNT.ATOM, remarked, "These results demonstrate how incredibly powerful leveraging Web3 is in any modern marketing strategy. By focusing on a curated group of brand loyalists, Lamborghini was able to both deepen its connection with its biggest fans while also welcoming new people to be a part of its timeless heritage and future."

Christian Maestro, Marketing Director of Automobili Lamborghini, emphasized the significance of Web3 in expanding the brand's reach, stating, "Lamborghini is an aspirational brand, and Web3 is a bridge to people that are dreaming Lamborghini, but also for people that are not familiar with the brand and more familiar with art, design, and NFTs."

As Automobili Lamborghini progresses toward the complete hybridization of its lineup by 2025, further exploration of community, blockchain, and utility can be expected. The brand's collaboration with [INVNT GROUP] has seamlessly integrated storytelling and innovative technology, allowing Lamborghini fans to engage with the legacy brand in exciting new ways.