True Understanding is Ipsos’ quarterly collection of ideas and analysis on Society, Markets and People to help us navigate our ever-changing world.

With the world’s leaders gathering at the COP26 climate summit this November, our teams have been reflecting on what a more sustainable future might look like – and what it means for businesses, governments, and individuals.

A Sustainable Future?

A broad and complex term, sustainability demands that we adopt practices that will maintain resources today and for future generations.

The Sustainability Imperative

For businesses, sustainability is not a passing trend: it will dictate their long-term viability. The three pillars of ESG benefit the planet and people and also uphold the businesses of tomorrow.

Breaking Old Habits

49% of us now recognise that our personal actions have a direct impact on the environment. But how is this sense of responsibility creating change in our daily lives?

Credible Corporations

Seven in 10 people agree that if businesses in their country do not act now to combat climate change, they will be failing their employees and customers.

The Say-Do Gap

People want to live in a more sustainable way, but a range of barriers prevents them from doing so. Behavioural science offers actionable strategies to close the say-do gap.

From Me to We in a Post-Pandemic World

74% of people think the economy should prioritise the health and wellbeing of people and nature rather than solely focusing on profit. We look at hopes for rebuilding the future.