A new survey suggests that celebrities who bombard fans with Twitter updates are likely to have shorter careers in the spotlight, media reports said Monday.
Music consumer research firm Bauer Media says social networking websites make it too easy to follow stars on a minute-by-minute basis,increasing the likelihood that fans will get bored with them more quickly.
Although younger fans surveyed said they were thrilled by the idea of 24-hour access to their favorite stars, older respondents said their interest was tempered by a hankering for the days when stars were "more special."
Many celebrities have embraced Twitter as a way of communicating day- to-day musings as well as promotional material with fans. Charlie Sheen,
Demi Moore and Katy Perry are all known as prolific Twitter users.
Tweets on Katy Perry's page include: "What does it mean when you see the number 33 all the time? For instance, I've seen it over 7 times today."