A former Ashanti Regional Manager of the Ghana News Agency (GNA), Mr Francis Kwateng, has underlined the need for Public Relations practitioners to maintain high standards of professionalism.
He said they needed to ensure efficient management of information to win public confidence and stave off needless speculation and suspicion.
Mr Kwateng was contributing to discussions at a two-day workshop in Kumasi organized for public relations officers of the Ghana Education Service (GES) in the Ashanti Region on Tuesday.
It was held under the theme: "Enhancing Public Relations practice in GES."
Mr Kwateng said it should not be lost on anybody that proper handling of information laced with effective communication skills was critical to the growth of any organization.
They should not give cause to people to doubt their credibility and this he said demanded getting their facts right and avoiding ambiguities.
"You must make sure that, you have all the relevant details, facts and accurate figures to avoid controversies", he said.
Additionally, he said, they needed to be careful, circumspect and do away with all traces of arrogance since they gave public face to institutions and organizations they represent.
Mr Kwateng encouraged them to establish healthy and good working relations with the press and commended the Regional Education Directorate for forging strong and harmonious relations with the media.