From 1 March 2010, Discovery Channel will be available for the first
time in the general entertainment section of the DStv channel line up
and the Discovery portfolio will expand with the launch of Discovery
World. Discovery's move into mainstream entertainment reflects its
position as the world's leading entertainment channel based entirely on
factual content.
"Discovery is now the biggest broadcaster in factual entertainment
across Africa. The move into general entertainment section in the EPG is
testament to the true power of Discovery Channel's programming ability
to entertain global audiences and transcend viewing genres. World class
talent present our high-octane, adrenaline fuelled programming that is
the basis of Discovery's success around the world." says Caleb
Weinstein, SVP and General Manager of Emerging Markets for Discovery
Networks EMEA.
Discovery Channel's high-profile position will ensure that it remains
top of mind for viewers, and places it at the forefront of DStv's
coveted general entertainment viewing options, with brand-defining
series such as ULTIMATE SURVIVAL, AMERICAN CHOPPER, DEADLIEST CATCH and
AMERICAN LOGGERS taking centre stage.
The move allows Discovery to strengthen its position as the leader in
factual content with the launch of the premium factual brand, Discovery World.
Designed for viewers with a keen interest in the world they live in,
Discovery World delivers detailed and factual-rich content that unlocks
the most inspiring, intriguing and unattainable parts of our world. Its
programming is centred on high-end documentaries and immersive series,
including SOLVING OLLY STEEDS, MAN ON EARTH, TREASURE QUEST, DANGER
HUNTERS AND PRESIDENT'S SUNDAY'S
Discovery World replaces Discovery Channel on DStv channel 250, and
viewers can find it on the documentary line up.
These two brands join Animal Planet to diversify Discovery's African
programming offerings. The Discovery portfolio now includes Discovery
Channel (channel 121: entertainment), Discovery World (channel 250: lead
factual zone) and Animal Planet (channel 264: female audiences).