Following on from the wide success of the AfricaMagic and AfricaMagic
Plus channels on DStv, M-Net is now charting a new course for the
popular television brand, with two more spin-off channels debuting on
March 1.
AfricaMagic Hausa and AfricaMagic Yoruba are now available to DStv
subscribers on channels 117 and 118 respectively and will run 12 hours
daily.
The channels will feature the best of Nigerian movie content, in the
languages of two of Nigeria's major communities, the Hausa and Yoruba
people. And ensuring that the channels can also draw a wider continental
audience, both channels are sub-titled in English so that African
viewers from other countries can still enjoy the drama, fun and
entertainment that Nigerian films are famous for.
Designed to reflect the cultural diversity of Africa's most populous
nation, the two channels look set to follow the success of Nollywood
based AfricaMagic and the East African focused AfricaMagic Plus channels
in providing DStv's African audiences with even more homegrown African
programming.
"We're very happy to launch these two new channels," says Biola Alabi,
Managing Director of M-Net Africa.
"M-Net is very proud that AfricaMagic stays true to its pioneering
spirit and is brave enough to explore new programming, create new
channels, to develop something new and be the first to do it on a
continental stage. There was an opportunity to create these channels
and make them suitable for Nigerians but also very relevant for the rest
of the continent. We are fortunate that we can do this because our
audiences across Africa are so open minded, willing to see that beyond
language and country, lies stories that are engaging and relevant across
borders."
She goes on to say, "M-Net is also very pleased that we have been able
to strengthen our relationships with our content suppliers and partners
to create AfricaMagic Hausa and AfricaMagic Yoruba. These are film
production visionaries who understand that through their collaboration
with M-Net, their work can and will be seen on a wider stage."
With schedules jam-packed with must-watch movies, the highlights on both
channels include a mix of romance, family drama, action and more!
On AfricaMagic Hausa in March, stay tuned for a festival featuring Ali
Nuhu and Sani Musa Danja.
They star together in Tutar So (a.k.a. Flag of Love) on March 1; Bidaya
(a.k.a. Ingratitude) on March 2; Bilkisu Gimbiya (a.k.a. Bilkisu the
Princess) on March 3 and Hadhafi (a.k.a. Wrong Choice) on March 3.
Audiences can also see Ali Nuhu in Zulumin So on March 2; Rabuwa (a.k.a.
Separation) on March 2; Tambaya (a.k.a. Query) on March 3; Tagwayen Mata
on March 3 and Maidakina (a.k.a My Wife) on March 3.
Meanwhile Sani Musa Danja can be seen on Gidan Kashe Ahu (a.k.a. What
Goes Around Comes Around) on March 1; Barkin Hadari on March 1; Dare Da
Yawa; Gidauniya (a.k.a. Endowment) on March 1 and Budurwa (a.k.a. The
Maiden) on March 2.
Meanwhile on AfricaMagic Yoruba in March, look out for a festival of
movies from Faithia Balogun, with these six titles kicking off the
action on March 1 - Omidan Olaitan; Ile Agbara (a.k.a. Power House);
Mase Iyemeji (a.k.a. Procrastination); Iyawo Aremo; Ounje Oga and
Farayola.
Also on the channel in March, tune in and see Femi Branch in action on
March 2 in the following movies - Akuko Ija, Oju Awo (a.k.a. Point
Blank); Awodi 'o Mo; Ebe (a.k.a. Apology); Omodara and Omo Meji (a.k.a.
Twins).
So with new stars to discover, new stories to enjoy and so much more
AfricaMagic action, tune in to AfricaMagic Hausa and AfricaMagic
Yoruba....Inspiring Africa!