An Indian company has developed a web analytic tool which could help organisations and institutions to identify visitors to their websites without contacting or filling enquiry forms on sites.
The indigenously developed system 'MapMyLead' is a SaaS (Software as a service) application built on ASP.NET will work on Java Script tagging.
Evolved by Bangalore-based Nabler Web Solutions, the tool could not only track the lost visitors of websites but also indirectly help companies.
"MapMyLead comes with a report-building capacity that helps organizations identify visitors to their websites who could be potential customers even if they did not enquire through the website," a company statement said here.
Everyone who inserts a single line Java script on their websites could easily generate the results within seconds.
Though many companies and organizations have their own websites, they will not get the details of visitors of these sites. However, "MapMyLead" would provide customers the details of visitors and provide them opportunities to make business follow ups.
Announcing the launch of the tool, Seby Kallarakkal, CEO of the company, said "MapMyLead helps organisations to identify and remarket their products and services to those companies and individuals who visited their websites and left
without contacting them or filling the enquiry form on their website."
This would help reach out to the lost visitors thereby increasing conversion rate as well, he said.