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In February 2021, Spotify arrived in Ghana. Five years later, the way Ghanaians listen, discover, and champion the sounds they love has accelerated fast.
Here are a few of the trends that tell the story.
The big picture: listening keeps compounding
Ghana's year-on-year listening growth surged in the early years and has stayed strong through 2025, with an average growth rate of 78.8%.
The culture engine: the sound is widening
Ghanaian listening is expanding across genres, with big leaps over the last five years:
Listening to music in Ghanaian indigenous languages is rising sharply, signalling a growing appetite for local-language storytelling and sound.
In Ghana, indigenous-language listening saw major jumps including:
And globally, indigenous-language listening linked to Ghana (outside the country) also grew, including +15% in 2025.
The very first song ever streamed in Ghana
The first track streamed in Ghana at launch was: Stingy by Ginuwine. A reminder that from the very first moment, listening in Ghana has been borderless: curious, eclectic, and always open to discovery.
Ghana's most-streamed artists over the last five years
Across five years of listening in Ghana, these are the artists who have dominated the speakers:
Ghana's most-streamed songs over the last five years
And these are the tracks Ghanaians have returned to again and again:
The number of Ghanaian artists on Spotify has grown +75% since launch, fueling an increase in local content that now totals over 225k tracks uploaded to the platform. This reflects an expanding pipeline of local creators reaching audiences both at home and beyond.
Five years, millions of playlists, and serious listening time
Over the past five years, Ghanaians have created over 3.7 million user-generated playlists on Spotify. And listening time is massive: in 2025 alone, Ghana clocked over 101 million hours played on Spotify. Podcast listening is growing too, with 9+ million total podcast hours streamed since launch.
