Melcom Ghana has officially named popular media personality Giovani Caleb as its new Brand Ambassador.

The ambassadorial signing ceremony took place on Thursday, December 18, at the Melcom Head Office in the North Industrial Area, Accra.

Present at the ceremony were Head of Marketing, Eric Osei Annor; General Manager, Francis Sam; Director of Melcom Group, Mr. Manoj Sadhwani; and Group Executive Director, Madam Sonya Sadhwani.

Welcoming Giovani into the Melcom family, Madam Sonya Sadhwani, Group Executive Director of Melcom, expressed excitement about the new partnership.

“Today, we are delighted to welcome Mr. Caleb Elolo Adjomah, popularly known as Giovani Caleb, as a member of the Melcom family,” she said.

She explained that Giovani was a natural choice for the brand.

“As a brand that continues to evolve to stay relevant, exciting, and customer-focused, Melcom sees Giovani as a natural choice for Brand Ambassador. His energy, wide reach, and strong connection with people across Ghana reflect what Melcom stands for quality products, great value, and a brand that truly connects with its community”, she said.

She also mentioned that Giovani will play an active role in Melcom’s campaigns.

“Giovani will support our major campaigns, customer engagement initiatives, and nationwide promotions, including our flagship Christmas campaign, Santa’s Savings at Melcom. We are confident this partnership will grow from strength to strength as we continue to serve our customers better every day,” she added.

Reacting to his appointment, Giovani Caleb said joining Melcom feels special.

“If you know me, you know I love good people, good vibes, and good value. So joining the Melcom family already feels like home. 

“Melcom is one of those brands that has quietly been part of our everyday lives from childhood shopping trips to adulthood responsibilities. It’s grown with us, served us, and continued to evolve with the times”, he noted.

Giovani described the partnership as meaningful and beyond business.

“I’ve always believed that the strongest brands are the ones that truly serve people not just through what they sell, but through care, consistency, and community. That’s what makes this partnership so meaningful to me”.

“This is more than a collaboration. It’s about people, progress, and proudly Ghanaian excellence. I’m excited to be part of the journey as we reimagine service together,” he stressed.

Melcom believes the partnership with Giovani Caleb will strengthen customer engagement and further position the brand as a leading shopping destination in Ghana.