Hausa Youth Ghana has officially announced the launch of activities for World Hausa Day 2025, with this year’s commemoration set to span the entire month of August.

Themed “A Month of Hausa Language Activation and Cultural Celebration,” the initiative aims to deepen public appreciation for the Hausa language, heritage, and the far-reaching economic contributions of Hausa-speaking communities in Ghana and beyond.

This year’s celebration will feature a series of high-profile events strategically designed to engage communities, policymakers, and cultural custodians in a conversation about the significance of the Hausa identity.

The programme kicks off on August 23 with a vibrant float and awareness campaign through major Zango communities in Accra, starting from Accra Girls’ Senior High School. The campaign is expected to stir excitement and rally community participation while sensitising the public on the importance of World Hausa Day.

On August 26, attention will shift to the Chief Imam Conference Hall at the Kanda National Mosque, where a public lecture will be held. The lecture will focus on the history of the Hausa people and their undeniable economic impact in Ghanaian society.

Esteemed speakers from academia, traditional leadership, and civil society will lead discussions on how the Hausa language and culture continue to shape national identity and development. Organisers say the session is meant to foster knowledge sharing and inspire deliberate action toward the preservation of Hausa heritage.

The month-long celebration will climax on August 30 with a grand cultural display and Durbar of Chiefs at the Forecourt of the State House. This highly anticipated event will bring together traditional Hausa leaders and community members in a colourful celebration of Hausa customs, music, fashion, and the performing arts.

The durbar will not only honour the cultural legacy of Hausa-speaking people but also serve as a powerful reminder of their enduring influence in Ghana’s social and economic landscape.

In a press statement, Hausa Youth Ghana emphasised that the 2025 edition seeks to “honor the legacy of the Hausa-speaking communities both in Ghana and beyond its shores, and also explore their ongoing contributions to our economy and culture.” The organisation, which has become a central force in youth mobilisation and cultural promotion within Zango communities, reiterated its commitment to empowering Hausa youth and preserving their linguistic and cultural identity.

This year’s events build on the momentum generated during World Hausa Day 2024, which was marked by a grand cultural gathering at the State House. Last year’s celebrations were supported by key national institutions including the Ghana Tourism Authority and the Office of the National Chief Imam.

 Participants from across the country gathered to showcase Hausa music, dance, fashion, and cuisine. One of the most significant outcomes of last year’s celebration was the growing call for the Hausa language to be introduced into Ghana’s formal education system—a demand that remains at the forefront of advocacy efforts this year.

World Hausa Day was first established in 2015 to celebrate and promote one of West Africa’s most spoken languages, with over 80 million speakers worldwide. In Ghana, the Hausa language serves not only as a cultural identifier but also as a powerful tool of communication and commerce, especially within the Zango communities that have historically been bastions of trade, religion, and cultural cohesion.