Renowned dancer and choreographer Dancegodlloyd has emphasised the importance of consistency and collaboration as key elements for creatives seeking long-term success in the entertainment industry.

Speaking at the second edition of Insider Scoop with Mariam on Saturday, March 1, 2025, at GHUD Park, Accra, the celebrated Afro-dance influencer urged young creatives to focus on building a sustainable brand through dedication and strategic partnerships.

Sharing his journey to global recognition, Dancegodlloyd, known for his viral dance moves and significant role in popularising Afro-dance, highlighted how persistence and teamwork have shaped his career. “Talent alone is not enough; you have to be consistent in your craft, constantly evolving, and putting in the work. Collaboration is also crucial—working with the right people expands your reach and opens doors to opportunities you may not access alone,” he said.

The event, curated by marketing strategist Mariam Kaleem Agyeman-Buahin, brought together industry professionals, including Daniella Zarbo, a specialist in customer success training, and Nicks Cocktail, a premium beverage brand, to discuss strategies for brand growth and influence. Co-moderated by Edwin Amoako, CEO of EA Consult, the gathering attracted entrepreneurs, marketers, and creatives eager to gain insights into navigating the competitive creative landscape.

Mariam emphasised that branding in today's industry is more than just marketing; it is about storytelling, connection, and evolving with consumer expectations. “This edition of Insider Scoop was designed to equip creatives with the knowledge to transform their brands and careers,” she stated.

The discussion reinforced the idea that creatives must not only refine their craft but also position themselves strategically in the industry. Dancegodlloyd stressed that beyond personal skill, networking, collaboration, and a consistent work ethic are what sustain success in the long run.

The Insider Scoop with Mariam series, a collaboration between Papillon Creative Academy and GHUD Park, continues to serve as a premier networking platform for creatives and professionals, offering practical insights into brand-building and industry longevity.