A strong line-up of local fashion designers captivated the audience at this year's highly anticipated Hong Kong fashion showcase. The event featured the creative talents of Angus Tsui (brand name: ANGUS TSUI), Bettie Jiang (brand name: Bettie Haute Couture), Rickyy Wong (brand name: RICKYYWONG) and Nathan Moy (brand name: Z I D I). The designers' collections celebrated the unique diversity and creativity of Hong Kong’s fashion scene with a harmonious blend of sustainability, futurism, modern urban flair and cultural richness.

The Fashion Hong Kong show received overwhelming support from the local fashion industry, with Eyal Booker, a well-known model, Jonathan Vine, a highly regarded stylist and creative consultant, emerging model Yasmin Sweegers and buyers from Selfridges among those in attendance. The importance of the event was underscored by the presence of major fashion media outlets, with Wallpaper, Dazed Korea, Marie Claire, ELLE, Forbes and Numero all sending representatives to cover the occasion. The show facilitated a successful exchange between the Hong Kong and British fashion industries and helped to enhance global awareness of Hong Kong fashion brands.

Showroom creates business opportunities for Hong Kong fashion brands

For this year’s show, Fashion Hong Kong also launched creative crossover activities aimed at promoting the city’s fashion scene from multiple perspectives. Renowned Hong Kong neon artist Jive Lau (brand name: KowloNeon) crafted custom neon light installations that captured the essence of Hong Kong’s street culture at the showcase venue, offering international audiences a glimpse of the city's unique intangible cultural heritage. The event also collaborated with Noiseless, a Hong Kong design team that has won multiple international design awards, to design a mobile guide for the show that promoted the city’s designer brands.

To further promote Hong Kong's vibrant fashion scene and foster international business partnerships, the HKTDC has set up a showroom at The Pop Group in Shoreditch, London, that opens today and runs until 21 March. The showroom will provide a platform for Hong Kong fashion brands to engage with fashion media, professional buyers and stylists through arranged matchmaking meetings, creating opportunities for collaboration and partnership expansion.

Fashion Hong Kong Pop-up Salon debuts in Milan this March

Fashion Hong Kong has been actively promoting Hong Kong’s diverse designer brands on the global stage since 2015 with a footprint that includes fashion hubs such as New York, London, Paris, Copenhagen, Tokyo, Seoul and Shanghai. In 2024, Fashion Hong Kong made significant strides by hosting a pop-up store in Paris and conducting promotional activities covering the markets of Japan, Thailand and Mainland China, supporting the continuing expansion of Hong Kong’s fashion industry into mainland and overseas markets.

Following the showcase at London Fashion Week, the HKTDC will debut in Milan with the "Fashion Hong Kong Pop-up Salon" this March. The installation will feature an eye-catching selection of creations from 15 Hong Kong designer brands, covering fashion, accessories, footwear and lifestyle products. The pop-up will also feature the latest collections from the four Hong Kong fashion designer labels that stood out on the London Fashion Week stage. The Milan initiative aims to help designers enhance their brand recognition and seize new business opportunities in the important European market.