Rapper Kanye West, who has spent the last week posting hate-filled messages on X (formerly Twitter), appeared in a spot toward the end of the game for his fashion and shoe brand Yeezy. West was shown lying down at the dentist, shooting the spot on an iPhone front-facing camera, with sunglasses on.

More from The Hollywood Reporter

“I spent like all the money for the commercial on these new teeth,” the rapper said, showing off his diamond-encrusted teeth. “Once again I had to shoot it on the iPhone. Um…Um…. Go to Yeezy.com.” The site takes users to a page with clothes and shoes from the brand along with song snippets, CDs and vinyls.

On Sunday night, Yeezy’s website featured multiple products for sale, but on Monday it was updated to feature only one item: a T-shirt with an image of a swastika.

The Anti-Defamation League issued a response on Monday.

“As if we needed further proof of Kanye’s antisemitism, he chose to put a single item for sale on his website — a T-shirt emblazoned with a swastika,” the ADL said. “The swastika is the symbol adopted by Hitler as the primary emblem of the Nazis. It galvanized his followers in the 20th century and continues to threaten and instill fear in those targeted by antisemitism and white supremacy. If that wasn’t enough, the T-shirt is labeled on Kanye’s website as ‘HH-01,’ which is code for ‘Heil Hitler.’ Kanye was tweeting vile antisemitism nonstop since last week. There’s no excuse for this kind of behavior. Even worse, Kanye advertised his website during the Super Bowl, amplifying it beyond his already massive social media audience.”

The Super Bowl ad appears to be a local buy and did not air nationally. The ad said it was “paid for by Yeezy LLC.” It also aired again on Fox later Sunday night nearly two hours after the game ended.

About an hour before the commercial aired Sunday, West took to X to post: “MY TWITTER REACH HAS BEEN LIMITED SO I AM NOT ALLOWED TO TREND DOING SUPER BOWL   I AM SETTING UP A DISCORD CHANEL ON MY WEBSITE  WELCOME TO AMERICA”

Later Sunday night, it appeared that West deactivated his X account. Milo Yiannopoulos, whose talent management and strategic consulting firm Tarantula counts Yeezy as a client, posted: “Ye has deactivated his X account for the time being. Journalists with requests for comment about this or any other matter pertaining to Ye may direct them to my firm at my@trnt.la.”

Yeezy also aired a Super Bowl spot a year ago. That half-minute ad looked like it was shot on West’s cellphone, and he appeared to be riding in a vehicle, talking directly into the camera.

The new commercial comes after a week of headline-making news regarding West. Last Sunday, West and his wife, Bianca Censori, appeared at the 2025 Grammy Awards, where she arrived in a long coat, only to drop it on the red carpet and reveal a nearly nude look underneath. Her attire consisted of a sheer minidress and seemingly no underwear. West later defended his wife’s outfit.

In recent days, West has been firing off controversial and antisemitic tweets, including praising Adolf Hitler, identifying as a Nazi, promoting a Yeezy T-shirt design with a swastika, denouncing the #MeToo movement and reigniting his controversial comments on slavery, among others.

Later on Sunday night, a rep for Censori told The Hollywood Reporter that a post seeming to be a cry for help over West that was uploaded Saturday night to a verified X (formerly Twitter) account, featuring the blue checkmark and claiming to be Censori, is fake and “does not belong to Ye’s wife.”

“We have reached out to X to get the account unverified and/or banned,” her rep Yiannopoulos, who also represents West, added.

Feb. 10, 5:30 a.m. Updated with Censori rep statement.
Feb. 10, 11:07 a.m. Updated with ADL statement.