This brand will serve as the flagship name, encompassing the 17 distinct brands in their product portfolio, which fall under Body, Hair, Hygiene, and Baby Care categories.

The momentous launch event was held at Ghandour Cosmetics Ltd.’s Spintex Headquarters in Accra. The occasion included a signing ceremony to formalize the partnership, an unveiling of The GC Brand's tagline "It's all about you," and the introduction of its newly refreshed website. Stonebwoy and his team had the opportunity to tour the Company's factory premises and take memorable photos with the Company’s management and staff.

Stonebwoy, (Livingstone Etse Satekla), will serve as the ambassador for The GC Brand's Soldier and Style Up brands, while his wife, Dr. Louisa Ansong-Satekla, will represent Princess and Kleanz brands. Their children, Jidula and Janam, will also be involved as representatives for the Baby Girl and Baby Boy brands, respectively. This partnership also marks and celebrates the first brand representation for Stonebwoy's children and for the family.

Tanal Ghandour, the Founder and Managing Director of Ghandour Cosmetics Ltd, expressed delight in the collaboration, emphasizing the company's vision to be the best innovative, customer-oriented cosmetic company in Africa. Their commitment is to provide safe, high-quality, and affordable cosmetic products for all market segments. The association with Stonebwoy, a celebrated artist in Ghana and Africa, aligns with Ghandour Cosmetics' pursuit of delivering excellence to their customers. The company is happy to have Stonebwoy's family represent the brand and collaborate in achieving their shared vision.

In endorsing the brand, Stonebwoy expressed his excitement about the partnership with The GC Brand. He highlighted their joint commitment to providing customers and fans with an exceptional experience and maintaining local quality that meets international standards, with a continuous focus on improvement. The artist and his family are thrilled to be associated with such a prestigious and forward-thinking brand as The GC Brand.

The launch of The GC Brand and the partnership with the Stonebwoy Family will be followed by an exciting media campaign and various engaging consumer activities in the coming months. To stay updated, visit www.thegcbrand.com, and follow Ghandour Cosmetics on their social media pages @ghandourcosmeticsltd.