Amongst a host of fun activities, ZEE5 and LuLu curated a Rangoli competition for artists in the Middle East. Encouraging audiences to bring their A-game, the winners of the challenge got a chance to meet Dia Mirza in person and go on a shopping spree with her at LuLu’s fabulous stores. They were absolutely delighted to have Dia spend the day shopping with them and share fashion tips to be in style this Diwali.

Commenting on her visit, Dia Mirza said, “It’s always exciting to meet my fans from different parts of the world and I’m especially so happy to have been able to celebrate Diwali with my fans in the Middle East this time. ZEE5 has really done a tremendous job in reaching out to audiences across the globe and I’m glad I was able to be a part of this special initiative.”

In addition to the fun activities, LuLu shoppers who bought products worth 100AED or more won a one-month free subscription to ZEE5 giving them access to exclusive content including movies, shows and originals like Dia Mirza’s Kaafir, Arjun Rampal’s The Final Call, recently released show Bhram starring Kalki Koechlin and more.

Commenting on the same, Archana Anand, Chief Business Officer, ZEE5 Global said, “With such a large Indian diaspora residing in the Middle East, Diwali becomes one of the most popular festivals in the region. We’ve partnered with LuLu to make this an extra special Diwali for their customers with various exciting events and offers and hope to make this a most memorable event for them.”

Speaking on the occasion, Aboobakker TP, Regional Director of LuLu Hypermarket Abu Dhabi said, “We have always been committed to highlighting significant festivities for the Indian community like Diwali. This year, we are very proud to celebrate with Dia Mirza, who is well-known for her acting roles promoting Indian tradition and lifestyle. Through these occasions, other nationalities can experience the beauty and diversity of Indian culture. Apart from these events, we are offering a wide range of products in stores for gifting and feasting.”

About ZEE5 Global

ZEE5 is the digital entertainment destination launched by Zee Entertainment Enterprises Limited (ZEEL), a global Media and Entertainment powerhouse. The platform launched across 190+ countries in October 2018 and has content across 17 languages; Hindi, English, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, Punjabi, and now also five international languages -Malay, Thai, Bahasa, German and Russian. ZEE5 is home to 100,000 hours of On Demand Content and 60+ live TV channels. The platform brings together the best of Originals, Movies and TV Shows, Music, Cineplays, News, Live TV and Health and Lifestyle content all in one single destination. ZEE5 offers ground breaking features like 16 navigational languages, content download option, seamless video playback and Voice Search.

The ZEE5 App can be downloaded from Google Play Store or the iOS App Store. ZEE5 is also available on www.ZEE5.com.  The app is also available on Samsung Smart TV, Apple TV, Android TV and Amazon Fire TV.

LULU HYPERMARKET, where the world comes to shop—is the top retailer in the Middle East and one of the most successful businesses worldwide. Serving more than 1,600,000 shopping patrons every day, it is the fastest growing retail chain across 10 countries that include the GCC, India, Egypt, Indonesia, and Malaysia. Founded in the early nineties, it has successfully expanded to different parts of the world and currently operates more than 180 stores with a staff force of more than 50,000.

LuLu Hypermarket, where the world comes to shop:

• Providing more than 1,600,000 customers an unparalleled shopping experience daily across the globe
• No. 1 retail chain in the Middle East and among the top 10 fastest growing retailers globally
• Operations in UAE, India, Saudi Arabia, Bahrain, Kuwait, Oman, Qatar, Egypt, Malaysia, and Indonesia
• One of the Middle East’s top employers with work force numbering to more than 50,000