Combining entertainment, consumer promos, social impact, digital engagement, and daily customer rewards, the telecommunications giant’s 31-day campaign is designed to build deeper connections and reward customers throughout December.

“Christmas is a time for giving, sharing joy and spending time with our loved ones. With Telecel 2Moorch Christmas, we want every Ghanaian to feel the warmth, excitement, and generosity of the season,” said Ing. Patricia Obo-Nai, CEO of Telecel Ghana.

The campaign will kick off with Telecel staff performing a rendition of a well-known Christmas jingle that will be air-played across all media platforms. Influencers and the public will be invited to record and share their own remixed versions or covers, creating a relay-style sequence across social platforms. Weekly prizes will go to entries with the strongest engagement.

Taking the campaign offline, Telecel teams and brand ambassadors will distribute symbolic red balloons filled with sweets, positive affirmations and cash surprises in selected locations. The telco describes the Red Ballon activation as a simple way to spread cheer and signal the start of the festive period.

Throughout December, Telecel will run daily digital challenges, including trivia and visual puzzles, across Facebook, Instagram, X, and TikTok. Daily winners will receive prizes such as smartphones, home appliances, restaurant and cinema vouchers, as well as Telecel Cash rewards.

The Telecel Santa Streak, a rewards drive for customers to unlock exciting mystery boxes, milestone rewards and the ultimate grand prize when they purchase a prepaid bundle of GHC10 and above daily via the Telecel Play app.

Alongside the customer engagement activities, Telecel Ghana has announced a new holiday broadband offer, where subscribers get a whooping 150 per cent bonus data on their monthly core subscriptions, if they purchase the 2Moorch add-on bundle. The promo is open to all Telecel Fixed Broadband customers throughout December.

For community impact, Telecel Foundation celebrated International Day for People with Disabilities on 4^th December by organising a practical STEM training session for 100 students at the Demonstration School for the Deaf in Mampong-Akuapem. The digital skills training was followed by a Christmas party for 600 students from both the host school and the School for the Blind in Akropong. This annual impactful initiative reinforces the Foundation’s broader effort to advance accessibility, inclusive education and youth development.

With people in the diaspora and tourists thronging the country for Detty December, the telco will ramp up its brand presence at Kotoka International Airport, with holiday-themed Telecel booths offering travellers exciting roaming bundle offers for the high-traffic travel season.

Telecel Ghana is betting on 2Moorch Christmas to reward and connect with its growing customer base and strengthen brand loyalty throughout December. Director of Consumer Business at Telecel Ghana, Aneth Muga, said, “This 31 Days of Christmas campaign is the icing on the cake for a year of giving our customers ‘2Moorch’ of what they love by creating memorable, rewarding and joyful experiences that have changed lives and bought people together. That’s the energy of connecting with Telecel.”