Addressing the media at the head office in Accra, Madam Adwoa Wiafe, Chief Corporate Services and Sustainability Officer at MTN Ghana, emphasized the importance of early detection and regular check-ups. She encouraged women to prioritize their health and take proactive steps to prevent breast cancer. She noted “early detection is key," adding "Let's all take our check-ups seriously and prioritize our health. By doing so, we can reduce the risk of breast cancer and ensure a healthier future for ourselves and our loved ones."

Madam Antoinette Kwofie, Chief Finance Officer and Chairperson of the MTN Ladies Network, also highlighted the company's commitment to employee well-being. "At MTN Ghana, we believe in creating a supportive environment where women can thrive and contribute to the organization's success," she said. "Our men are standing solidly behind our women colleagues, and we will continue to drive home the message that supporting women is everyone's responsibility, “ she stated.

Madam Kwofi disclosed that the fundraiser, which aimesd to raise over GH?100,000 to support breast cancer awareness initiatives in the country, had already surpassed GH?90,000.

Mr Abdallah Ibrahim, Acting Human Resource Manager, emphasized the company's commitment to diversity and inclusion. "We have implemented various initiatives to promote employee well-being, including regular health check-ups and stress-reduction programs," he said. "Our aim is to cross 50% women representation in leadership positions by 2030, and we're making significant progress, with women currently making up 43% of our workforce."

Breast cancer is a significant health challenge in Ghana, with the National Institutes of Health and the University of Ghana indicating that it was the most common cancer and leading cause of cancer mortality among women in Ghana. Late diagnosis due to lack of awareness, cultural attitudes, and limited access to screening facilities contribute to the high mortality rate.