This forward-looking publication is a front-row ticket for businesses to make the right investments at the right time, analyze and mitigate the potential risks in today’s rapidly changing geopolitical business landscape, and seize strategic opportunities within and outside the country.

It further highlights how KEPSA has consistently promoted trade facilitation measures, such as simplified customs procedures and regulatory reforms, and its ongoing efforts to align fiscal policy with Kenya’s economic growth.

Available now on the KEPSA Website, this publication features thought leadership opinions by stakeholders in the private and public sectors. It is crafted to offer a strategic guide for progressive leaders, investors, and entrepreneurs, including SMEs, who aim to make audacious data-informed decisions.

“The aftershocks of geopolitical realignments, most notably the recent U.S. regime change, ripple across borders, reshaping trade corridors and investment flows. We are now compelled to reimagine partnerships, diversify alliances, and deepen regional integration,” says KEPSA CEO Ms Carole Kariuki.

She adds that, “But even as we navigate these external pressures, internal imperatives demand equal attention. Tax regimes are tightening, compliance frameworks are evolving, and the margin for error is narrowing. In this climate, agility alone is insufficient; businesses must marry adaptability with unwavering ethical rigor.”

The magazine also sheds light on the impacts of the U.S. foreign aid freeze, part of a global recalibration of development financing, which has amplified the urgency of self-reliance, including increased collaboration within the African Continental Free Trade Area (AfCFTA).

In a statement published in the magazine by the KEPSA Chair, Mr Jas Bedi, “Kenya’s ratification of the AfCFTA in 2021 continues to bear fruit, with intra-African exports growing by 22% between 2022 and 2024, as reported by the Kenya National Bureau of Statistics (KNBS).”

KEPSA’s collaboration with the AfCFTA Secretariat has focused on dismantling non-tariff barriers, enabling over 500 SMEs to access markets in Ghana, Egypt, and beyond.

These efforts align with Kenya’s National Trade Policy 2023, which prioritizes export diversification to cushion against external shocks. The CEO of Kenya Investment Authority (KenInvest), Mr John Mwendwa, who has also contributed to the magazine, reiterates this fact.

“Both our organizations, while distinct in their roles, share a common mission: to enhance Kenya’s attractiveness as an investment destination and foster a business environment where opportunities can flourish. We are creating a seamless bridge between investors, businesses, and policymakers, ensuring that global and local dynamics are harmoniously aligned,” says Mr Mwendwa.

“As international investors grapple with uncertainties, from fluctuating commodity prices to shifting global supply disruptions, the stability and resilience of the Kenyan market become even more appealing with partnerships like this one,” he adds.

The Kenya Business Channel continues to serve as KEPSA’s flagship platform for knowledge sharing and dialogue across sectors, reinforcing its commitment to inclusive and sustainable economic growth in Kenya.