For millions of people globally, these payment methods are already embedded in everyday life, powering everything from online shopping to streaming subscriptions. This integration brings Binance's fiat-to-crypto experience even closer to the convenience and speed users expect from their daily digital payment tools.

Fiat Gateways: The Front Door to Crypto

In the world of decentralised finance and blockchain innovation, it's easy to forget that every crypto journey begins with one simple step: converting fiat into digital assets. Fiat gateways are the foundation that bridges traditional financial systems with Web3, and they're crucial to onboarding new users into the ecosystem.

These onramps empower people who are unbanked, underbanked, or underserved by legacy financial institutions to access new tools for saving, investing, transacting, and building wealth. And they do so using methods that are already familiar, trusted, and easy to use.

That's why Binance continues to prioritise its fiat infrastructure, refining it to be as seamless and inclusive as possible. Each new addition - whether a digital wallet, local bank integration, or card network - removes a barrier and unlocks opportunity.

Building a Truly Global Gateway

Last year, Binance made significant strides in expanding its fiat and P2P services, both in scale and reach. By the end of the year, users could access crypto using more than 1,000 different payment methods, spanning 125+ fiat currencies. This massive network gave users the freedom to transact in their local currency, without the friction of unnecessary conversions or platform switches.

In addition, Binance also focused on geographic inclusion, rolling out services in over 20 new countries, bringing crypto access to communities where financial infrastructure is still catching up. Notably, it integrated mobile money systems across nine countries in West and Central Africa, making it easier for people in regions with limited traditional banking options to join the digital economy.

To support this global growth, Binance launched 18 new fiat channels tailored to both retail and corporate users. These channels ranged from bank transfers and card rails to mobile wallets and region-specific providers, ensuring local relevance and maximum accessibility.

This work has paid off not only in reach but in retention. More than 60% of active Fiat & P2P users in 2024 made repeat transactions, a strong signal that the experience is working: it's smooth, trusted, and sticky.

Why This Partnership Matters

In this broader context, the addition of Apple Pay and Google Pay is more than just a technical update. It reflects Binance's commitment to meeting users where they are, bringing Web3 to them on their terms.

Digital wallets have emerged as the preferred payment method for millions of consumers globally, and in many parts of the world, they are already the primary way people engage with financial services. According to Nabil Manji, Head of FinTech Growth at Worldpay(R), this is exactly what makes the integration with Binance so impactful - it enables users to explore crypto with the same ease and confidence they already associated with trusted e-commerce experiences.

Binance's Thomas Gregory, VP of Fiat, emphasised that Worldpay(R)'s reputation as a global leader in digital payments made the collaboration a natural step forward. The goal is to empower users by providing broader choice and smoother access to crypto through familiar, mobile-first platforms.

This is especially impactful in regions where credit card usage is limited, but mobile penetration is high. By supporting the most widely adopted digital wallets, Binance enables new users to explore digital assets using tools they already trust. The result is a smoother, more intuitive onramp into crypto, which leads to a better user experience across the board.

Final Thoughts

Binance believes that financial freedom begins with financial access. Every fiat channel built, every wallet integrated, and every new country supported is a step toward that freedom, and toward a long-term mission of onboarding the next billion users into Web3.

For more on Apple Pay, check out: https://www.apple.com/apple-pay/

For more on Google Pay, see: https://pay.google.com/about/