The 2025 National Chocolate Week has been launched with a call to Ghanaian consumers to focus on the health benefits of chocolate products rather than their cost. This follows concerns of significant rise in chocolate prices during the celebration of National Chocolate Week.

At the event, organised by the Ghana Tourism Authority on Friday, February 7, 2025, the deputy Public Affairs Manager of the Ghana Cocoa Board (COCOBOD), Benjamin Larweh announced plans to encourage more processing companies to participate to make chocolate more accessible.

“For instance, natural cocoa powder can help reduce blood pressure and manage diabetes. So, cost shouldn’t be the primary concern. At COCOBOD, we’re encouraging more processing companies to join us, ensuring more people can access these benefits,” Larweh explained.

Speaking on behalf of the new Chief Executive of the Ghana Tourism Authority, Marilyn Maame Efua Houadjeto, Deputy CEO, Ekow Sampson highlighted a shift in consumer attitudes toward locally produced cocoa products. He noted that per capita cocoa consumption has increased from 0.45 kilograms to 1 kilogram over the past 5 to 7 years.

He also appealed to hoteliers to include chocolate products on their menus during the celebration.

The Deputy Marketing Manager for the Cocoa Processing Company Limited, Vera Adjei Agyemfra underscored the company’s long-standing commitment to the celebration and shared that their various chocolate brands remain affordable.

In 2005, the Ghana Tourism Authority introduced National Chocolate Day, aligning it with Valentine’s Day on February 14 to promote Ghana’s cocoa-based products, particularly chocolate. This celebration has seen strong collaboration with COCOBOD, Cocoa Processing Companies (CPC), and other chocolatiers.

The theme for the 2025 National Chocolate Week is “Eat Chocolate, Stay Healthy, Grow Ghana,” with the sub-theme “Chocolate for All: Taste, Share, and Care.”