The GCB Bank has donated 100 white canes to the Ghana Blind Union (GBU) as part of its corporate social responsibility gesture towards the vulnerable.

It said the donation testified to the financial institution’s unwavering commitment to social responsibility.

The gesture comes in the wake of the commemoration of the International White Cane Safety Day on October 16, 2024, a day set aside to raise awareness of the importance of the white cane as a symbol of independence and mobility for the visually impaired.

Statistics suggest that about 230,000 people living in the country are visually impaired.

The GBU, with its far-reaching network of 143 branches across 10 regions of Ghana, boasts a membership of over 10,500 individuals.

The expansive network works tirelessly to advocate for the rights and inclusion of visually impaired individuals, ensuring that they have equal opportunities to thrive and succeed. 

Inclusive culture

The Head of Corporate Affairs of GCB Bank PLC, Patricia Kwasi-Kumah, led a delegation from the Corporate Affairs Unit to donate.

Mrs Kwasi-Kumah said the donation aligned with the bank’s continuous effort to build an inclusive culture.

“GCB Bank promotes an inclusive culture, and as the nation’s largest Indigenous bank, we believe that building diverse teams sparks creativity,” Mrs Kwasi-Kumah said.

“Viewing inclusion through an empathetic lens is powerful, especially because it leads to better problem-solving. It means considering diverse perspectives and ensuring everyone feels valued and heard.

“We are honoured to serve, and we go beyond to exceed expectations. This is only the beginning of a fruitful relationship with the union, and by extension, our commitment to providing unrivalled support to the great people of this nation,” she added. 

Mrs Kwasi-Kumah said by supporting the GBU, GCB Bank did not only intend to make a tangible difference in the lives of the visually impaired but also to strengthen the bank’s bond with the community.

“This donation reflects a deep-seated belief in community and inclusivity. At GCB Bank, we go beyond to care about the health, well-being and empowerment of all individuals. This partnership exemplifies how businesses can play a pivotal role in social change by aligning their corporate social responsibility strategies with the needs of the community.

“Together, the bank and GBU will work towards a future where every individual, regardless of their visual impairment, feels valued and empowered to fully participate in society and reach their full potential,” Mrs Kwasi-Kumah said.

Gratitude

The Executive Director of the GBU, Dr Peter Obeng-Asiama, expressed gratitude to the bank for the generous contributions.

“We are deeply grateful for this donation and hope other organisations will emulate this noble example.

“The white cane is the first step to inclusion for any blind person. It represents relative independence for the blind person, and your support is invaluable,” he said.