The initiative aligns with the company’s commitment to elevate customer experiences while driving its digital agenda.

The intensive in-house train­ing engaged both management and frontline staff, highlighting Provident Insurance’s unwavering dedication to nurturing talent and delivering unparalleled customer experiences.

Mr Ken Doh, the Ag. Managing Director of Provident Insurance, emphasised the importance of con­tinuous improvement in meeting the evolving needs of customers.

“I am proud to lead a team that is dedicated to raising the bar in customer service standards. In today’s fast-paced world, customer experience is paramount. Provi­dent Insurance is committed to equipping our workforce with the necessary skills to exceed customer expectations while driving our digi­tal agenda forward,” he said.

Mr Doh further reiterated the company’s efforts to providing customers with seamless experi­ences, including the introduction of a WhatsApp Chatbot for added convenience.

“Through our commitment to offering customers seamless expe­riences and meeting their changing needs, we continuously learn and innovate. We have introduced a reliable WhatsApp Assistant, ‘Obaa Yaa’, to streamline motor insurance processes. ‘Obaa Yaa’ enables our customers to insure, renew, or file claims anywhere and anytime,” he added.

Mr Harrison Ahorgba, Chief Executive Officer of Springs Premier Ltd, praised Provident Insurance’s proactive approach to customer-centric practices and digital transformation.

“This initiative demonstrates Provident Insurance’s unwavering dedication to prioritising customer satisfaction and staying ahead in the digital age. By investing in com­prehensive training and technolo­gy-driven solutions like Obaa Yaa, they are setting a new standard of excellence in the industry,” he said.

“The introduction of Obaa Yaa is a clear example of how Provi­dent Insurance is leveraging digital innovation to meet the evolving needs of their customers. It reflects their commitment to providing efficient and accessible services,” he said.