info@businessghana.com
The number one network operator in the country, MTN is on course to invest $1billion by 2025 to maintain its leadership and offer the best of solutions to all people. Her strategic intent is to lead digital solutions for Africa's progress, bridge the digital divide and improve financial inclusion for a modern connected life for everyone.
These were disclosed by Mr Selorm Adadevoh, CEO of MTN Ghana at a forum with Stakeholders and the media, on Thursday, 27th April, 2023, at the Labadi Beach Hotel.
Speaking on the theme 'Leveraging Technology to Serve Customers with Excellence', he said that MTN's ambition for 2025 was to build the largest and most valuable platform, drive connectivity, create shared value and accelerate portfolio transformation. He said that MTN was working towards putting more control in the hands of the customers, so that the customers would be able to do a lot more on the network by themselves and not need any assistance.
He said that on the global level, MTN had 289 million customers in 19 markets and 17 of these markets were in Africa.
Mr Adadevoh noted that, in Ghana, 2G and 3G coverage had reached 99.51% adding that $210 million had been budgeted as capital expenditure (CAPEX) spend for 2023. Through the MTN Foundation, the network had also invested 93.2 million cedis in social impact projects, he added.
As regards the network's contributions to the Ghanaian economy, the CEO disclosed that in 2022, MTN contributed 4billion Ghana cedis in taxes to the Ghanaian economy. Of this, 749.8million constituted Corporate tax.
He noted that the company would also spend about $25 million on various initiatives including the construction of a state-of-the-art Digital ICT Hub at the Accra Digital Centre. The Centre, according to Mr Adadevoh, would help prepare the youth of Ghana with better prospects of succeeding and competing in the global digital economy. Estimated to take a period of 18 months to be completed, the Hub is expected to train over 200,000 youth with ICT and digital skills and generate more than 100,000 jobs within the first three years.
The CEO also mentioned that MTN had partnered with other networks to improve accessibility to customers nationwide.
Mr Adadevoh noted that the Mobile Money (MoMo) service remained very key to the business and said that the Ayoba application had also registered over 2.5 million customers.
Explaining the brand's campaign currently running, he said that MTN was urging people to outdo their best; to go beyond their limits.
Touching on some of the challenges that the network faces, Mr Adadevoh bemoaned the fact that fibre cut was still a major issue as well as MoMo fraud.
