Exhibitors in this year’s Ecobank Joy News Habitat Fair say the programme has helped boost their sales.

According to them, the programme had provided an enviable platform for them to sell their brands, products and services.

The 2021 Habitat Fair, organised by the JoyNews and, sponsored by Ecobank Ghana was on the theme “Home Ownership – to build or buy.”

The fair which began on October 29, 2021 and expected to end on November 1, 2021, witnessed several thousands of Ghanaians from the Greater Accra Region and beyond tasting the products and services of the over 70 exhibitors, from real estate firms to the mortgage financier (Ecobank Ghana) and dealers of building accessories.

Some of the partners or exhibitors who took part in the fair are DBS, Planned City Extension, Duraplast, Sam Renters Paradise and General Construction Limited, Signum Development, Mobus Properties, City of Favor and Energy Commission.

It provided opportunity for stakeholders in the housing industry to discuss the housing challenges facing the country and come out with solutions to address them.

In an interview, some of the exhibitors said their marketing communications strategy had always been made possible by the medium the Multimedia Group provides to aid their business

Dorothy Quarshie of Elegant Homes and General Construction said “once you are walking in here, any sale that you are getting right from here – let me put emphasis on here and not after here – at the habitat fair, you will be given a whopping five per cent discount on any property you buy from us from here.”

“Our two-bedroom house is selling at $65,000, three-bedroom going for $100,000 and the four-bedroom, $130,000. Aside all these, we’ll be giving a five discount to the first 20 people who sign up with us. “We understand the Ghanaian economy, therefore we have a fantastic payment plan. All an interested party needs to do is to make a down payment of GH¢4000 and register. We then give you some time to raise 30 per cent of the total amount. After paying 30 percent, one has a grace period of 18 months to complete payment,” Simon Tetteh of SNS Estates pointed out.

Bernard Ofori of Haatso who came to witness the fair expressed delight about the fair and said “I’m here prospecting, trying to find what new areas of real estate are coming up in the city, and opportunity to acquire few lands. I’m saving towards retirement. Basically, the Ecobank Joy News Habitat Fair gives you lots of options for you to choose from and I like the whole idea. It’s possible for everybody to own a couple of properties before you retire.”

Michael Andoh from Weija who was eager to speak with the media was lauded the Multimedia Group for the programme, saying “It not only a medium to provide people with information but also a brand that provide business solutions.”

“I’m actually putting up a structure, so I have gotten a few supplies from this place. I will contact them so that they can do some installation for me,” Naa Kailey Addo of Kuntunse in the Greater Accra area, said.

BY TIMES REPORTER