UBS CMO Johan Jervoe wins this year's ‘content leadership & innovation award' as the world media awards 2020 shortlist is announced

The World Media Group* has announced the shortlist for the 2020 World Media Awards [1] (WMAs), which showcase the world's best content-driven, cross-border advertising campaigns. This was a record year for the WMAs with entries up by 50 percent. The awards attracted strong international interest from Australia, Chile, France, Germany, Hong Kong, Singapore, the UK and the USA amongst other countries, spanning APAC, EMEA and the Americas.

Johan Jervoe, CMO at UBS was announced as the winner of the WMAs Content Leadership & Innovation Award [2] today. This award is for the individual recognised by peers for their talent in creating exemplary content-driven campaigns with brand bravery, creativity and innovation.
Jervoe will receive his special award at this year's WMAs celebration.

The shortlist includes a wide variety of renowned international brands, including Audi, Bayer, British Airways, Canon, Formula One, Levi's, PlayStation, Prada, Shell, BNP Paribas, Samsung and Sonos.

The entries were shortlisted by an international team of over 30 heavyweight jurors from leading advertisers, agencies and publishers, reflecting the vital importance of collaboration between all three parties when creating effective content-driven marketing campaigns. The jury is Co-Chaired by Josh Krichefski, CEO, EMEA at Mediacom. The full list of judges can be seen here [3].

Says Krichefski, "We had a stellar line-up of contenders for the Content Leadership & Innovation Award this year and choosing a winner was incredibly tough. All nominees have demonstrated brand bravery, creativity and innovation in pushing the boundaries of content marketing to achieve outstanding results. In the end, Johan Jervoe edged out the competition with his bold approach to developing the UBS brand identity and strategy, backed up by his commitment to driving industry best practice around viewability measurement and audience targeting."

Alex Delamain, President of the World Media Group and SVP, Head of Sales, EMEA, at The Economist, adds: "As the World Media Awards celebrates its fifth year, we have been delighted to see a substantial increase in high quality entries from all over the world. Supporting authentic storytelling through journalistic and commercial content is at the heart of what the World Media Group does so I'm pleased to see such a diverse range of campaigns from almost 40 international brands on the shortlist, demonstrating the valuable role content marketing plays in bringing stories to life."

AWARDS RECEPTION: The final category winners will be announced at the World Media Awards Reception at the Ham Yard Hotel in London on Thursday 30th April. The winner of this year's prestigious Grand Prix Award will also be announced on the night, joining previous years' Grand Prix winners, London & Partners, Tata Motors, Shell and Fox as the 'best of the best'.

WINNERS' PERKS: The Awards are unique in that all winners not only walk away with a trophy and kudos on the night, but will also see their work celebrated in an exclusive worldwide advertising campaign valued at EUR650K+ which will run across leading international media brands: The Atlantic, BBC Global News, Bloomberg Media Group, Business Insider, The Economist, Forbes, Fortune, National Geographic, The New York Times, Reuters, Time, The Wall Street Journal and The Washington Post, all members of the World Media Group.

The 2020 shortlist is as follows:

AUTOMOTIVE

BRAND / CAMPAIGN

ENTERED BY

Audi - Electric Earth

National Geographic Partners

Bentley - An Extraordinary Journey To The Future

PHD Global Business

Porsche Taycan - The Electric Dialogue

PHD Global

Renault LATAM - Competition Is In Your DNA

Havas Media Argentina

Volkswagen - For The Many, Not The Few - The ID.3

PHD Global Business

Brand / Media Partnership

BRAND/ CAMPAIGN

ENTERED BY

DBLTAP & Alita: Battle Angel

Minute Media

Astana International Financial Centre - My Kazakhstan

Astana International Financial Centre

British Airways - BA 100 Modern Britons

The Wall Street Journal | Barron's Group

Corteva Agriscience - Follow The Food

BBC StoryWorks

DXC Technology - The Winning Edge

The Economist Group

Renaissance - Discover This Way

Spark Foundry

Samsung - TV Is Making History Again

Starcom

Sheraton - Global Experience, Local Connections

Spark Foundry

CORPORATE INFLUENCER

BRAND/ CAMPAIGN

ENTERED BY

Bayer - Can We Live Better?

Mediacom

Corteva Agriscience - Follow The Food

BBC StoryWorks

Shell - The Great Travel Hack

Mediacom

Tech Mahindra - In The Future

The Trust |The Wall Street Journal | Barron's Group

VistaJet - Secrets Of The CEO

The Wall Street Journal | Barron's Group

Financial Services

BRAND/ CAMPAIGN

ENTERED BY

Astana International Financial Centre - My Kazakhstan

Astana International Financial Centre

BNP Paribas - The Challenge Of Sustainable Finance

Mapp Media

UBS - Are You Investing In What Matters To You?

Spark Foundry

UBS - Why Doing Good Can Be Good For Your Portfolio

WP BrandStudio, The Washington Post

Lifestyle, Luxury & Fashion

BRAND/ CAMPAIGN

ENTERED BY

Audemars Piguet - Art Series

T Brand Studio, The New York Times

Essity - Viva La Vulva

Zenith

Levi's - What Does Performance Mean To You?

OMD EMEA

Prada EcoNyl - What We Carry

National Geographic Partners

Zenith Watches - Zenith El Primero - A Forgotten Treasure

KR Wavemaker

MEDIA & ENTERTAINMENT

BRAND/ CAMPAIGN

ENTERED BY

Electronic Arts - FIFA20 'Play Wrong'

m/SIX

Formula 1 - Bolder And Braver Wins The Race

Wavemaker Global

PlayStation Store - PlayStation: Black Friday EMEA

MediaCom

Walls - Unilever - Talking Ice Cream 2019

Mindshare WW

TECHNOLOGY & TELECOMS

BRAND/ CAMPAIGN

ENTERED BY

Canon - Rugby World Cup 2019

PHD International

HP - Go For Growth

PHD Global

Samsung - Powering Urban Nomads

Starcom

Samsung - TV Is Making History Again

Starcom

Sonos - Brilliant Sound At Intersections Of Culture And Cool

Vizeum & 360i, Dentsu Group

Tech Mahindra - In The Future

The Trust |The Wall Street Journal | Barron's Group

Teradata - From Data To Answers

Forbes

TRAVEL & TOURISM

BRAND/ CAMPAIGN

ENTERED BY

Emirates - Captains Of Africa

BBC StoryWorks

Narok County Government - Moments Of Wonder

Reuters Plus

South African Tourism - Where Great Minds Meet

CNBC Catalyst

Tourism Australia - From Country To Company

UM Australia

Tourism New Zealand - Welcome To New Zealand

National Geographic Partners

VistaJet - Secrets Of The CEO

The Wall Street Journal | Barron's Group

Details of the shortlisted entries can be found here [4].