MTN Ghana has been adjudged the 2018 Telecom Company of the Year, Brand Activation of the Year and the Internet Service Provider Company of the Year. These awards were received at the awards ceremony organized by the Chartered Institute of Marketing Ghana (CIMG) in Accra.
The Chief Marketing Officer of MTN Ghana, Mr. Noel Kojo-Ganson was also adjudged ‘The Marketing Practitioner of the Year’.
The awards were in recognition of MTN’s excellence in strategic marketing in the areas of Market insights, People Management, Corporate Reputation Management and Corporate Social Responsibility. The company was also commended for being a strong player within Corporate Ghana.
In a citation,
MTN was eulogized for exceeding its vision of delivering a bold new digital world for its customers and has maintained top of mind brand awareness through visibility on multiple traditional and digital channels of communication. MTN was also recognized for introducing innovations like payment of mobile apps using MoMo, buying and trading shares on MoMo platform, airtime purchase reversals on MTN MoMo and seamless connectivity and unified billing across fibre broadband, wireless and Mobile Networks.
Commenting on the awards, the Chief Executive Officer of MTN Ghana, Selorm Adadevoh said, “As the leading telecom company, MTN continues to find innovative ways to lead in delivering a bold new digital world to its customers. Digital is the way to go and MTN has introduced various digital devices into the market to support this initiative in ensuring that our customers keep up with the changing digital trends.”
“We continue to grow the brand and in the area of MoMo, we will continue to bring convenience to customers through the use of the mobile phone while contributing to a cash lite society” he added.
The CEO, Selorm Adadevoh congratulated Noel Kojo-Ganson for being adjudged Marketing Practitioner of the Year.
The CIMG National Marketing Performance Awards is a high-profile event that acknowledges individuals and organizations for marketing excellence and innovation. The awards seek among other things to promote high professional standards and to encourage excellence among marketing practitioners. This year’s event was under the theme “Celebrating 30 Years of Promoting Marketing Excellence - Synergies for the Future.”
MTN Ghana has received several awards from CIMG for its innovative products and services in previous awards events.