Dubai-based consultancy and event organizer MIE Groups, the firm behind the successful China Trade Week (CTW) series across the Middle East and Africa and Made in Africa Initiative (MIAI), an international NGO signed a Memorandum of Understanding (MoU). Based on this MoU, both sides agreed to raise the profile of CTW events, promote the CTW branding and related MIE activities and to jointly spur bilateral trade between China and Africa.
David Wang, Chairman and Founder, MIE Groups, said: “We are extremely happy to welcome MIAI as our new partner to promote foreign direct investments in Africa. The MoU is in line with China’s Belt and Road Initiative (BRI) which aims to economically integrate Asia with the Middle East and Africa region and Europe.”
Helen Hai, CEO of Made in Africa Initiative and UNIDO Goodwill Ambassador, said: “The MoU is an important step for us to make more new friends who are sharing similar vision and passion on the sustainable development for Africa economy. We are very happy that Made in Africa Initiative will be able to reach out to new markets together with MIE Group via its expanding network of fairs and conferences in Africa.”
Zahoor Ahmed, Vice President, Strategy and Partnerships, MIE Groups, said: “We are delighted to offer MIAI a prominent branding and partnership positioning in all CTW communication channels and at our series of trade fairs, B2B matchmaking sessions and conferences across Africa.”
MIE GROUPS runs trade shows in the following African markets: Morocco, Ghana, Ethiopia, Kenya, Nigeria, South Africa. MIAI, currently is working as the industrialization and economic development advisor for both public and private players in over 10 African countries on the cooperation between China and Africa.